The impact of prevention versus promotion hope on CSR activities

Kim, Ellen Eun Kyoo; Kang, Juhee; Mattila, Anna S.

doi:10.1016/j.ijhm.2011.05.004

Cited by 66 publications

(66 citation statements)

References 53 publications

(57 reference statements)

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“…Despite the popularity of CSR activities, firms often have little guidance regarding how to effectively communicate such initiatives (Du, Bhattacharya, and Sen, 2010;Kim, Kang, and Mattila, 2012;Schlegelmilch and Pollach, 2005). Our findings indicate that in light of negative information such as a service failure, it is critical that the CSR message is easily understandable by consumers.…”

Section: Discussionmentioning

confidence: 84%

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An examination of corporate social responsibility and processing fluency in a service context

Zhang

Mattila

2015

Journal of Services Marketing

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Access to this document was granted through an Emerald subscription provided by 540409 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Section: Discussionmentioning

confidence: 84%

“…Unfortunately, little guidance is available regarding the design of CSR messages (Du, Bhattacharya, and Sen, 2010;Kim, Kang, and Mattila, 2012;Schlegelmilch and Pollach, 2005).…”

Section: Introductionmentioning

confidence: 99%

An examination of corporate social responsibility and processing fluency in a service context

Zhang

Mattila

2015

Journal of Services Marketing

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“…The bottom line here seems to be that a plausible story about intrinsic (other-focused) motives is a prerequisite (Barone et al 2000;Folse et al 2010;Forehand and Grier 2003;Gao and Mattila 2014;Myers et al 2012;Skarmeas and Leonidou 2013;Skarmeas et al 2014), but that stakeholders understand and may even appreciate that there are also extrinsic (self-focused) motives involved (Myers et al 2012;Kim 2014;Kim and Lee 2012;Webb and Mohr 1998). Other studies qualified these findings, suggesting that the differentiation between intrinsic and extrinsic is too coarse-grained (Ellen et al 2006), which perceived honesty about the motives may be equally important as the motives themselves (Forehand and Grier 2003), and that motives may play different roles for different types of CSR activities (Kim et al 2012a). A second variable involves the nature of the CSR activities (proactive versus reactive).…”

Section: Key Factors In Achieving Positive Csr Outcomesmentioning

confidence: 98%

How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities

2015

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Several studies have focused on the effects of corporate social responsibility (CSR) fit on external stakeholders' evaluations of CSR activities, attitudes towards companies or brands, and behaviors. The results so far have been contradictory. A possible reason may be that the concept of CSR fit is more complicated than previously assumed. Researchers suggest that there may be different types of CSR fit, but so far no empirical research has focused on a typology of CSR fit. This study fills this gap, describing a qualitative content analysis of the congruence between six organizations and their various CSR activities. Ten annual reports and CSR reports were analyzed, and 102 specific CSR activities were identified. The results show that two levels of fit must be distinguished: based on the means for and the intended ends of the CSR activity. Furthermore, six different types of fit were found, focusing on (1) products and services, (2) production processes, (3) environmental impact, (4) employees, (5) suppliers, and (6) geographical location. Considering the above variety of fit possibilities, the findings emphasize the role of CSR communication as a means of creating fit perceptions.

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“…While some positive emotions (e.g., pride) might motivate consumers to prefer promotion-focused messages, negative emotions (e.g., shame, guilt) would motivate consumers to prefer prevention-focused messages (Higgins, 1998). In addition, a recent study suggests that message types (preventionfocused vs. promotion-focused) promoting CSR can also impact consumer responses (Kim et al, 2012). As such, exploring additional boundary conditions (emotional dimensions, message type, etc.)…”

Section: Limitations and Directions For Future Researchmentioning

confidence: 99%

Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions

Kwak

Kwon

2016

J of Consumer Behaviour

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This study examines whether an organization's charitable donation will prompt consumers who closely identify with the organization to give to the charity as well. We posit that identifying with a benefactor will enhance the perception that consumers are involved in the donation process, which evokes grateful feelings. We also predict that the amount of the organization's donation will positively moderate the influence of organization identification on charity-evoked feelings of gratitude, while attitude toward the organization's charity will positively moderate the gratitude-donation relationship. In Study 1, we show how gratitude arises in the context of corporate social responsibility by demonstrating the mediating role of perceived donation contribution in the relationship between organization identification and gratitude. In Study 2, we demonstrate that organization identification has a significant indirect effect on donation intention through gratitude. Multigroup analyses show that the identification-gratitude link is more salient when the organization commits to donating a larger amount of money to a charity. Furthermore, the impact of gratitude on donation intent is significantly stronger for individuals who hold a favorable attitude toward the organization's corporate social responsibility activity. Our findings indicate that an organization's charitable giving also encourages consumers to give to the community via vicariously felt gratitude.

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The impact of prevention versus promotion hope on CSR activities

Cited by 66 publications

References 53 publications

An examination of corporate social responsibility and processing fluency in a service context

An examination of corporate social responsibility and processing fluency in a service context

How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities

Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions

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