“…TI was also making advances, of course, and developed a series of solutions that decreased the price and size of its chips and increased performance between 2002 and 2005 [Park et al, (2009), p.794], but it was focused on the needs of Tier 1 giants such as Nokia, that were developing leading edge products for advanced markets, and it was not willing to adjust its platform for customers in China that had lower capabilities [Imai and Shiu, (2010), p.17]. Prior to the introduction of MTK's turn-key solution, a handset manufacturer such as Bird had to deal directly with leading global chip manufacturers such as TI and Philips, and its ability to do so was a source of competitive advantage.…”