The Impact of Product Attributes, Personality, and Word of Mouth on Purchase Intention Product of Gift of Typical Food of West Sumatera

Qadry, Rizni Aulia; Yasri,

doi:10.2991/piceeba-19.2019.50

Cited by 4 publications

(5 citation statements)

References 6 publications

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“…Therefore, in addition to product attributes, seller attributes can be focused on for the food product marketed online. Previous researchers, such as Solomon et al (2018), Puspaningrum (2018), Gupta et al (2019), and Qadry and Yasri (2019), have stated that package condition is important because packaging is the first thing customers see when the product arrives in their hands. The seller needs to make sure that delivered products are packed securely, especially for fragile products such as thin plastic and glass or easily dented containers.…”

Section: Important Attributes For the Online Sellermentioning

confidence: 99%

“…However, Qadry and Yasri (2019) explained that even if the delivery service is bad, the seller having a good personality will positively impact customer satisfaction, which can lead to good product-rating reviews by customers. A good seller personality refers to the attitude of the seller throughout the transaction process.…”

Section: Important Attributes For the Online Sellermentioning

confidence: 99%

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Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee

Yusof,

Othman,

Tiun

2024

International Journal of Asian Business and Information Management

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Business opportunities are expanding on e-commerce platforms such as Lazada, Shopee, and e-Bay. However, the Shopee app has the highest user statistics in Malaysia, making it the most suitable platform for small traders like B40 (bottom 40% income) women in Malaysia. Many B40 women experience problems identifying suitable products for sale, as well as improving their product quality. A study of customer reviews to identify the most important attributes of online food products was conducted. A Shopee scraper tool was built to acquire a home-business product dataset. Fourteen attributes were analyzed, and the top five most influential attributes were identified for both positive and negative reviews. The results show that the attributes that have the highest overall impact on online home-business food sales are taste, price, appearance, and texture as well as package condition, delivery service, and free gifts. It is noted that daily snacks and side dishes to go with main meals are suitable for year-round sales, while seasonal cookies are usually in demand only during festive seasons.

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Section: Important Attributes For the Online Sellermentioning

confidence: 99%

Section: Important Attributes For the Online Sellermentioning

confidence: 99%

Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee

Yusof,

Othman,

Tiun

2024

International Journal of Asian Business and Information Management

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“…Brands can provide product identity and differentiation towards competing products. Consumers will easily recognize a product through the product brand (Rizni et al, 2019) [20]. Organizations are expected to produce products and services that build satisfied and loyal customer-base.…”

Section: Review Of Literaturementioning

confidence: 99%

Why People are Obsessed with Products? – A Case Study of Royal Enfield Motorcycle

Rani,

Catherine

2023

Advances in Economics, Business and Management Research

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Product is the most important and valuable benefit a marketer could offer to the consumers. Consumers' passion for the product and its performance as per their expectations leads to obsession. The present study aims to: a) capture consumers' expectations and perceived performance regarding automobile product with specific reference to Royal Enfield Motorcycle; b) to see if there is any significant difference between consumer expectation and perception; c) to develop regression-based model-regressing perceived performance of the product attributes on satisfaction regarding overall performance of the product. The existing consumers of the product were surveyed in Chennai city, India as to what did they expect from the product while buying how do they rate its performance. Using area sampling technique, a total of 370 target male respondents were reached out and complete responses were received from 121 persons. Descriptive and inferential statistical tools were used to analyse the data. Paired sample t-test shows that there is no significant difference between consumer expectation and perception regarding most of the product attributes such as mileage, appearance, resale value, maintenance, brand image, service and the like. Regression results show that safety, appearance, fuel tank and brand image explain about 80 percent of variance with adjusted R2value of .799. Analysis of qualitative data collected through open ended questions in the questionnaire suggest that the consumers are not only happy but are obsessed with the product. It may be concluded that the company was able to set the right expectations among the target consumers and is living up to their expectations. An obsessed customer not only patrons the product but becomes a strong advocate and evangelist.

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“…Menurut (Qadri, 2019) atribut produk berkaitan dengan kemasan, merek, label, informasi dalam label, tanggal kadaluarsa dan harga dari produk luar negeri sangat lengkap. Menurut (Melnik et al, 2019) atribut produk berkaitan dengan unsur kualitas produk yaitu perpaduan karakteristik barang dan/atau jasa yang menunjang kemampuan suatu produk untuk melaksanakan fungsinya sehingga dapat memenuhi atau melebihi harapan penggunanya.…”

Section: Atribut Produkunclassified

Hubungan Strategi Bisnis Fastfood Melalui Direct Marketing Studi Kasus California Fried Chicken Suzuya Mall Rantauprapat

Dalimunthe,

Nasution,

Lubis

2023

ECOBISMA

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The application of direct marketing can generally increase sales of products and services to consumers because these activities will directly obtain a response or feedback from consumers. The purpose of this study is partially independent variables Product Quality (X1), Product Attributes (X2), Service (X3) and Differentiation (X4) affect the dependent variable Direct Marketing (Y). The research design relevant to this research emphasizes descriptive research collaboration with a quantitative approach. The population and sample are customers who visit California Fried Chicken (CFC) Suzuya Mall Rantauprapat in the January-February 2023 period. The method of determining the population and sample generally uses Maximum Likehood Estimation (MLE), the number of samples in the survey ranges from 100-200 samples estimated based on the number of variable indicators as a whole 5 x 20 (indicators), so the sample set is 250 samples. The sampling technique uses purposive sampling (ie whoever the respondent is who kebutulan meets with the researcher at the California Fried Chicken (CFC) Suzuya Mall Rantauprapat). The scale technique used by the author chooses a Likert scale. As for data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. From the results of the study it can be concluded that the variables of product quality (X1) and service (X3) have no significant effect on direct marketing and product attributes (X2) and differentiation (X4) have a significant effect on direct marketing. In addition, the findings of the research direct marketing variable has a good role as the dependent variable

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The Impact of Product Attributes, Personality, and Word of Mouth on Purchase Intention Product of Gift of Typical Food of West Sumatera

Cited by 4 publications

References 6 publications

Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee

Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee

Why People are Obsessed with Products? – A Case Study of Royal Enfield Motorcycle

Hubungan Strategi Bisnis Fastfood Melalui Direct Marketing Studi Kasus California Fried Chicken Suzuya Mall Rantauprapat

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