The Impact of Product Quality, Service Quality and Price On Purchasing Decisions Of Processed Marine Products, Otak-Otak Sei Enam Bintan Regency Indonesia
Bunga Paramita,
Catri Jintar,
Iranita Iranita
et al.
Abstract:Product quality refers to a product’s physical characteristics as well as its nature and capacity for use. The degree of evaluation of an activity given by one party to another for the provision of goods or services is known as service quality. Price is a product or service’s exchange rate. When a buyer decides to buy a product, they examine a number of factors before making the purchase. This is known as purchasing behavior. Using a case study on Bu Yana’s otak-otak Sei Enam, this study seeks to ascertain the… Show more
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