The impact of product quality on intention to experience tourism according to OCOP standards in Vietnam

Abstract

The study focuses on analyzing and evaluating the influence of product/service quality on intention to experience tourism according to OCOP standards in Vietnam. By based on two main sources: Secondary data including documents, newspapers, laws, ... about the OCOP program in Vietnam from 2018-2020 and primary data collected from the survey which is based on decision No. 1048 / QD-Ttg 2019. Research results confirm that product quality has a positive impact on the intention to experience OCOP tourism products. From the research results, the authors will make suggestions and recommendations for points that need to be amended and supplemented for the current OCOP tourism products to improve the customer's intention to use the product in the future.