The Impact of Public Relations on News Coverage

Abstract

Abstract:With the increasing scope of news from varied sectors especially business and politics, since the last 15 years, the role of Public Relations (PR) practitioners has also augmented as a communication strategist and facilitator of information. Both the journalists and PR practitioners share a symbiotic relationship and help in disseminating information to their target audience. This theoretical paper identifies various PR strategies like news framing and paid PR which play an important role in influencing news coverage.