The Impact of S-Commerce Usage in Indonesia Towards Social Commerce Intention

Abstract

This study aims to investigate the role of social commerce construct (SCCs) in influencing emotional support, informational support, perceived usefulness, and perceived risk, which will increase trust in the buying process through TikTok s-commerce in Indonesia. This study was obtained by an online survey answered by 305 respondents with criteria as TikTok users and have made a purchase process on TikTok at least once in the last three months. The results using SmartPLS 3.0 from 15 proposed hypotheses indicate two not significant hypotheses: emotional and informational support toward s-commerce intention, and the results of the other hypotheses are significant. Therefore, this research suggests practical implications that can be considered by companies or brands utilizing s-commerce to be able to improve buying process, which is used as a marketing strategy through social media to increase the intention of the consumer buying process through existing content created by the users.

Juridical Review of Legal Relationships of the Parties in Digital Marketplace Transactions (Study on Tiktok Marketplace)

“…16 Various platforms on Tik Tok use videos that are 30-60 seconds long with unique and interesting special effects and music support so that users can make videos as attractive as possible to attract customers and be able to encourage user creativity. 17 Online promotion using the TikTok application can affect sales levels during the COVID-19 pandemic. Tik tok is an effective promotional tool through creative content created by sellers to attract consumers' attention to the items offered or directly follow what they do in offering products and reviewing them.…”