The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism

Sabah, Şenay

doi:10.1080/21639159.2016.1265321

Cited by 18 publications

(9 citation statements)

References 49 publications

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“…Prior studies showed that PHV had a positive influence on shopper's attitudes (Huang, 2016;Zheng et al, 2019;Rajan, 2020) and impulsive shopping behavior (Avcılar and € Ozsoy, 2015; Lee and Wu, 2017;Kem et al, 2018;Martın-Consuegra et al, 2019;Shahpasandi et al, 2020;Evelina et al, 2020;Sen and Nayak, 2021). Materialism refers to possessing and acquiring material objects to fulfill life goals and desired status (Sabah, 2017). The materialistic tendency is a crucial factor in a shopper's attitude toward impulsive purchases (Sathyapriya and Mathew, 2015).…”

Section: Intrinsic Factors and Perceived Trust: S-omentioning

confidence: 99%

Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

Lavuri

2021

IJOEM

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PurposeIn an emerging market, understanding shoppers' behavior in an online market is essential to developing online retail strategies. This research study examines the effects of intrinsic factors, namely, perceived utilitarian, hedonic value, materialism, fashion interest and enjoyment, on impulsive online shopping with mediating role of trust and online shopping attitude in the Indian emerging market.Design/methodology/approachData are collected from 443 Indian respondents, using purposive and snowball sampling. The data were analyzed using the IBM Statistical Product and Service Solutions (SPSS) and Analysis of Moment Structures (AMOS) package using structural equation modeling.FindingsThe results showed that perceived utilitarian, hedonic value, materialism and enjoyment factors significantly impacted perceived trust and online shopping attitude, but fashion interest had no effect. Mediating factors positively impacted impulsive online shopping and showed a significant association between intrinsic factors and impulsive online shopping.Research limitations/implicationsThe geographical area of study was limited to only India. Consequently, the findings and conclusions of the study had their limits. The research used the information continuum with a purposive and snowball approach that does not necessarily generalize the findings of the analysis. This work looked at factors stimulating the impulsive online shopping pattern of Indian shoppers in an emerging market.Practical implicationsThis research would help e-retailers develop new strategies and plans to increase sales volume and create strong relationships with online customers by providing trustworthiness and security in buying practices.Social implicationsThis study helps to understand the consumer impulsive buying during coronavirus disease 2019 (COVID-19), and it helps e-retailers to adopt a new online store to draw the attention of the consumers and enhance their online sales.Originality/valueIn this COVID-19 situation, this study explores the inherent factors influencing impulsive online shopping in the emerging Indian market. As a result, it contributes to visual identity literature by expanding the field of impulsive online shopping behavior.

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Section: Intrinsic Factors and Perceived Trust: S-omentioning

confidence: 99%

Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

Lavuri

2021

IJOEM

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“…The prevailing literature on marketing points to the huge role played by materialism in consumer decisions ( Goldsmith et al, 2012 ). While materialism has been intensively debated since the 1990s ( Sabah, 2017 ), its role in the lives of adolescents has seldom been studied (e.g. Chaplin & John, 2007 , 2010; Gentina & Rowe, 2020 ; Zawadzka & Iwanowska, 2016 ; Zawadzka et al, 2018 ).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers

Kolańska-Stronka¹,

Gorbaniuk²

2022

Current Issues in Personality Psychology

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background Contemporary adolescents, also known as Generation Z, are an important group of consumers due to the role they play in today's economy. The present study investigates the relationship between materialism and brand engagement in self-concept (BESC) and whether conspicuous consumption is a mediator of this relationship in early, middle, and late adolescence. participants and procedureThe participants were 581 students from Poland, aged 13 to 17 (M = 15 years, SD = 1.42); 51.6% of them were girls. Data were gathered using a demographic information form, the Youth Materialism Scale, the Conspicuous Consumption Scale, and a BESC Scale, completed during personal interviews. resultsThe study indicated an association of higher materialism and higher conspicuous consumption with a higher level of BESC, where conspicuous consumption acts as a mediator of the correlation between materialism and BESC. Age also moderates this mediation, i.e., the older the teenagers are, the weaker is the analyzed mediation effect. conclusionsThe research is part of an essential step in understanding the mechanism of BESC by testing a moderated mediation model in teenagers.

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“…Materialists emphasize individual values and like to separate themselves from group members. Materialists are often self-centered and concentrate on promoting their personal goals (Agrawal and Maheswaran, 2005; Sabah, 2017).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Path to sustainable luxury brand consumption: face consciousness, materialism, pride and risk of embarrassment

Islam

Wang

Ali

et al. 2021

JCM

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Purpose This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society. Design/methodology/approach Three experimental design studies using scenario-based methodologies along with the survey method were conducted in China to test the proposed research model. Findings Study 1 shows that face consciousness negatively and significantly affects SLBC, and this effect is mediated by materialism. Study 2 reveals that when Millennials experienced great authentic pride, there is a positive association between face consciousness and SLBC. Furthermore, Study 3 reveals that when Millennials are exposed to a high risk of embarrassment, materialists’ willingness to engage in SLBC increases. Research limitations/implications The current research has significant theoretical implications for studying SLBC, especially among young consumers. This study contributes to a better understanding of the relationships among face consciousness, materialism, pride, risk of embarrassment and SLBC in a Collective culture context, where luxury consumption is valued. Originality/value Sustainable luxury consumption is a new and under-examined research area. This research extends the SLBC literature in the context of a collective society and provides empirical evidence for sustainable consumption and luxury consumption in general. The research also contributes to the literature by examining the moderating role of self-conscious emotion in the relationship between face consciousness and SLBC.

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The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism

Cited by 18 publications

References 49 publications

Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers

Path to sustainable luxury brand consumption: face consciousness, materialism, pride and risk of embarrassment

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