In recent years, the integration of social media into educational settings has emerged as a significant trend, revolutionizing traditional teaching and learning practices. Social media integration into learning environments is becoming more and more common, providing innovative ways to improve teaching and learning. This book chapter presents a detailed analysis of the role, benefits, challenges, and strategies associated with social media integration in teaching and learning. It aims to discuss the effective utilization of social media platforms, such as Facebook, Twitter, Instagram, YouTube, and other applications, to promote student and teacher engagement, collaboration, and knowledge sharing. The chapter explores various theoretical frameworks such as connectivism and constructivism, which support the integration of social media in fostering active learning environments. However, there are challenges as well, like maintaining academic integrity, protecting data privacy, and managing distractions.