The impact of Serbian public relations on economic indices

Nikolić, Milan; Savić, Mirko; Ćoćkalo, Dragan; Spasojević-Brkić, Vesna; Ivin, Dragica

doi:10.1016/j.pubrev.2011.04.004

Cited by 6 publications

(2 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, the most realistic situation seems to be that the PR function is not given enough importance in companies, and therefore has a lower degree of success than the company as a whole. This has been confirmed in some studies in the field of public relations in companies in Serbia (Nikolic et al, 2007;Nikolic et al, 2011). Furthermore, it can be seen that the average score performance evaluation of PR activities (p2 = 3.26) continues to fall when compared to the overall success of the PR function.…”

Section: To What Extent Do You Believe That Pr Activities In Yoursupporting

confidence: 59%

Research into the evaluation of PR activities in companies from Serbia

et al. 2016

View full text Add to dashboard Cite

This paper presents the results of a research into the volume, type and quality of the evaluation of public relations activities in companies in Serbia. The survey was conducted via a web survey. The responses were collected from 50 PR service managers from 50 companies in Serbia. The results are presented through descriptive statistics and correlation analysis where some of the observed sizes of the connection were analyzed. The main conclusions can be summarized as follows: PR functions are often not assigned sufficient importance in companies in Serbia; the evaluation of PR activity is slightly neglected compared to other PR activities; intensive and continuous evaluation of the performances of PR activities increases the likelihood of the complete PR function of the company being successful; companies that are not so successful use evaluation less than successful companies; the evaluation of PR activities is mostly done through a method for measuring quantity; the main problems in the evaluation of PR activities are lack of time and money. The evaluation of PR activities in companies in Serbia can be improved through a greater understanding on the part of top managers, and also by hiring additional PR practitioners.

show abstract

Section: To What Extent Do You Believe That Pr Activities In Yoursupporting

confidence: 59%

Research into the evaluation of PR activities in companies from Serbia

et al. 2016

View full text Add to dashboard Cite

show abstract

“…For example, in papers [16,55,57] the following financial performances were researched: profitability, sales growth, asset growth, market share, and competitive status in the firm's industry. In reference [58] the influence of public relations in companies in Serbia on the following financial performance was analysed: share of salaries in business revenues, productivity, efficiency, profitability, liquidity, profit margin (profit share in business revenues), potential financial risks (exchange rate fluctuations, high interest rates and the like).…”

Section: Financial Performancementioning

confidence: 99%

Impact of transformational leadership on business performance

2017

Teh. vjesn.

View full text Add to dashboard Cite

Original scientific paperResearch results about the impact of transformational leadership on business performance in companies in Bosnia and Herzegovina are presented in this paper. Financial performance and new product development are considered as business performances. Shown data are gained from survey of N=127 top managers. Descriptive statistics and correlation analysis are statistical evaluation methods used in this survey. The research results show that transformational leadership has positive impact on acquirement of high level financial performance of company and new product development. Research has also shown that leaders and managers of companies in Bosnia and Herzegovina focus their attention more on tasks than on people. So recommendation for them is to pay more attention to the changes, the future and long-term plans, as well as to their employees. It is very important for leaders to be ready to create and implement changes, to have vision, to be focused to the future and long-term plans and effects. Keywords: Bosnia and Herzegovina; financial performance; new product development; transformational leadership Utjecaj transformacijskog liderstva na poslovne performanseIzvorni znanstveni članak U radu su prikazani rezultati istraživanja utjecaja transformacijskog liderstva na poslovne performanse u poduzećima u Bosni i Hercegovini. Kao poslovne performase posmatraju se finansijske performanse i razvoj novog proizvoda. Podaci su dobiveni anketiranjem N=127 vrhunskih menadžera. Od metoda statističke obrade podataka korišteni su deskriptivna statistika i korelacijska analiza. Rezultati istraživanja pokazuju da transformacijsko liderstvo ima pozitivan utjecaj na postizanje visoke razine financijskih performansi poduzeća i na razvoj novog proizvoda. Također, istraživanje je pokazalo da lideri i menadžeri u poduzećima u Bosni i Hercegovini imaju veću usmjerenost na zadatke nego na ljude. U tom smislu, preporuka za njih jeste da više pozornosti posvećuju promjenama, budućnosti i dugoročnim planovima, ali i svojim zaposlenicima. Naročito je značajno da su lideri spremni na kreiranje i uvođenje promjena, da imaju viziju, da su okrenuti ka budućnosti i dugoročnim planovima i učincima.

show abstract