The impact of service quality on student retention: The mediating roles of student satisfaction and switching barriers in private universities
Thi Thuy Oanh Thai,
Alang Tho
Abstract:This research investigated the influence of university service quality, student satisfaction, and switching barriers on student retention within private higher educational institutions situated in Ho Chi Minh City, Vietnam. A total of 410 valid questionnaires were collected for analysis, with hypothesis testing conducted using partial least squares structural equation modeling (PLS-SEM). The findings indicate a positive relationship between service quality within Vietnamese higher education institutions and st… Show more
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