Previous studies employing the trade area analysis procedure of pull factors assume retail sectors are independent. However, interdependencies exist between and among retail sectors. Employing a multivariate Tobit procedure, the agglomerative aspects of retail trade can be captured. Results indictate that interdependencies exist between retail sectors and if these retail interdependencies are ignored, extension and outreach retail sector programs may prove to be ineffective.and 108 Cowley Rd., Oxford, OX4 lJF, UK.