The Impact of Social Exclusion on Preference for Product Package : The Mediating Role of the Need for Naturalness

Lee, Byung-Kwan; 교수, 광운대학교 산업심리학과; Son, Jung-Sik; Noh, Hwan-Ho; TaiWoong, Yun; Rim, Hye Bin

doi:10.14377/kja.2021.5.30.35

The Korean Journal of Advertising

2021

DOI: 10.14377/kja.2021.5.30.35

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The Impact of Social Exclusion on Preference for Product Package : The Mediating Role of the Need for Naturalness

Byung-Kwan Lee¹,

광운대학교 산업심리학과 교수²,

Jung-Sik Son³

et al.

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The Impact of Social Exclusion on Preference for Product Package : The Mediating Role of the Need for Naturalness

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