The Impact of Social Marketing on Enhancing Customer’s Loyalty for Jordanian Insurance Companies

Abstract

This research examines the effect of social marketing on improving brand devotion among insurance­ company customers in Jordan. Utilizing descriptive and analytical methods, the study surveyed northern province customers in Jerash, Irbid, and Ajloun. Of the 300 questionnaires distributed, 288 were gathered, a 96% response rate. The data underwent various statistical analyses including regression, t-tests, and variance analysis. The results show that social marketing among Jordanian insurance customers significantly and favorably increases the behavioral and attitudinal components of brand loyalty. The newspaper proposes that companies create specialized departments for social initiatives and media campaigns that enlighten the public about pertinent facts to increase the degree of customer awareness and loyalty. This study examines the connection between social media marketing and client loyalty in the Jordanian insurance industry. Additionally, it offers helpful suggestions to businesses looking to improve their social media marketing efforts.