2022
DOI: 10.6007/ijarbss/v12-i10/15323
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The Impact of Social Media Adoption on Business Performance among Homepreneurs: A Preliminary Study

Abstract: In recent days, Home Based Businesses have become a trend, also known as homepreneurs. Home Based Entrepreneurs (Homepreneurs) face unique challenges and need proper strategies and action steps for their personal growth. There are many studies on the impact of social media on business performance, but not much work has been done on homepreneurs specifically. As technological advancement moves fast and changes the business landscape rapidly, the choice of the digital platforms that are gaining popularity lies w… Show more

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