The Impact of Social Media on Travel Intentions of International Students: The Evidence of an Empirical Study from China

Dai, Liz; Toanoglou, M.; Zhang, Bingchao

doi:10.21719/ijtms.36.3.6

Cited by 5 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This result is consistent with the most up-to-date national traveling guidance and the disseminated information in Chinese mainstream social media, such as Weibo, TikTok, etc. [100].…”

Section: Sem Estimation Resultsmentioning

confidence: 99%

Students’ Intention of Visiting Urban Green Spaces after the COVID-19 Lockdown in China

Liu

Peng

Cai

et al. 2021

IJERPH

View full text Add to dashboard Cite

This study addresses students’ perceptions of using urban green spaces (UGSs) after the easing of COVID-19 lockdown in China. We questioned whether they are still mindful of the risks from the outdoor gathering, or conversely, starting to learn the restoration benefits from the green spaces. Online self-reported surveys were distributed to the Chinese students aging from 14 to 30 who study in Hunan and Jiangsu Provinces, China. We finally obtained 608 complete and valid questionnaire forms from all participants. Their intentions of visiting UGSs were investigated based on the extended theory of planned behavior model. Structural equation modeling was employed to test the hypothesized psychological model. The results have shown good estimation performance on risk perception and perceived knowledge to explain the variances in their attitudes, social norms, and perceived behavior control. Among these three endogenous variables, the perceived behavior control owns the greatest and positive influence on the behavioral intention, inferring that controllability is crucial for students to make decisions of visiting green spaces in a post-pandemic context.

show abstract

“…This result is consistent with the most up-to-date national traveling guidance and the disseminated information in Chinese mainstream social media, such as Weibo, TikTok, etc. [100].…”

Section: Sem Estimation Resultsmentioning

confidence: 99%

Students’ Intention of Visiting Urban Green Spaces after the COVID-19 Lockdown in China

Liu

Peng

Cai

et al. 2021

IJERPH

View full text Add to dashboard Cite

show abstract

“…Information reliability included four items from Chung and Koo (2015), while Attitudes toward Instagram usage was adapted from Dai et al (2021) and contained four items. The Social media usage construct was based from Zhan et al (2016) and included six items.…”

Section: Methodsmentioning

confidence: 99%

“…The more positive a person's attitude and desire toward a certain behavior, the stronger his or her behavioral intention. Dai, Toanoglou, and Zhang (2021) indicate that users' attitude positively influences their travel intention. Considering that a positive attitude can lead to intrinsic motivations and pleasure, it is suggested that: H2a: There is a statistically significant and positive relationship between attitude and social escapism motivation.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 98%

The Influence of Instagram in Destination Choice for Generation Z: Mediating Roles of Social Escapism Motivation and Pleasure

Čuić Tanković,

Vidović

2023

Tourism in Southern and Eastern Europe

View full text Add to dashboard Cite

Purpose – Instagram is a social media platform that focuses heavily on visual communication, where photos and videos are shared. The purpose of this paper is to show the possible influences of Instagram on the choice of a travel destination among Generation Z. The aim of this paper is to investigate the determinants of Instagram influence for destination selection for Generation Z according to the attitude, usage of social media, and information reliability, where social escapism motivation and pleasure have a mediatic effect. Methodology – To understand better the influence of Instagram in destination selection, a theoretical systematization and analysis of previous literature is presented. Primary research was conducted based on an online questionnaire developed from previous research and adapted for the objectives of this paper. The collected data were empirically tested and validated through partial least squares structural equation modelling (PLS-SEM). Findings – The results suggest that the effect of Information reliability and Attitude are mediated by Pleasure and Social escapism motivation, while Usage of social media it is not. Attitude and Information reliability have a significant positive effect both on Pleasure and on Social escapism motivation, while Social media usage has not an significant positive effect on Pleasure and Social escapism motivation. Contribution – This research contributes to both theory and practice. It identifies the factors that contribute to importance of Instagram in destination selection for Generation Z. The antecedents as attitude, usage of social media, and information reliability in regards to the Instagram influence prove a scientific contribution of the study while contributes to knowledge of Social escapism motivation and Pleasure playing a mediating role. The practical contribution of the paper is that it presents a better understanding of behavioral intentions of Generation Z that can help destination marketing organizations to develop effective digital marketing strategies.

show abstract

“…Afshardoost and Eshaghi (2020) reported that potential tourist’s perceived that destination image is highly correlated to their intentions to visit the destinations in the future as well as their intention to recommend the destination to others. It is evident from the current tourism literature that there is a positive association between destination image and tourist’s travel intentions (Afshardoost & Eshaghi, 2020; Dai et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis

John

Walford

Purayidathil

2022

FIIB Business Review

View full text Add to dashboard Cite

This study examines the persuasion process involved in social media marketing (SMM), particularly in the higher education sector. Based on the theoretical foundations of the information adoption model, a conceptual model of elaboration of SMM communication is developed and tested. The self-administered survey conducted among a sample of international student travellers in New Zealand examines the influence of argument quality, source credibility, audience involvement and audience engagement on their attitude formation and decision-making. The study particularly examines the mediating effects of audience involvement and engagement in SMM communication. Results based on structural equation modelling suggest that social media content quality is a significant predictor of online users’ transportation, identification and parasocial interaction effects. Despite there being additional evidence to support the arguments over social media, source credibility is found to be a strong influencer of international student traveller’s cognitive, emotional and behavioural engagement dimensions. Further, it is evident from the study that there is a strong correlation between cognitive engagement and attitude formation in SMM. Implications for tourism marketers in terms of SMM strategies are discussed.

show abstract

The Impact of Social Media on Travel Intentions of International Students: The Evidence of an Empirical Study from China

Cited by 5 publications

References 0 publications

Students’ Intention of Visiting Urban Green Spaces after the COVID-19 Lockdown in China

Students’ Intention of Visiting Urban Green Spaces after the COVID-19 Lockdown in China

The Influence of Instagram in Destination Choice for Generation Z: Mediating Roles of Social Escapism Motivation and Pleasure

Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis

Contact Info

Product

Resources

About