The impact of social media adoption on competitive advantage in the small and medium enterprises

Bakri, Anas Al

doi:10.1504/ijbir.2017.10004385

Cited by 7 publications

(6 citation statements)

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“…The results also show a insignificant positive link between competitive advantage and ROE (p<0.05, t=0.151). The results are consistent with Bakri (2017), who posited that the relationship between certain variables and competitive advantages is insignificant. The Omani scene is less competitive, and it can be surmised that increased competition within the Omani market would result in better overall performance by the companies.…”

Section: Impact Of Corporate Transparency and Competitive Advantage On Firms Performancesupporting

confidence: 89%

“…They reported that the top five elements affecting cloud computing adoption are the carrier providers' support, good telecom services, pinnacle administration support, and economic incentives. Bakri (2017) mentioned that the effects confirmed no significant relationships between competitive advantage and social media usage. Onour and Abdo (2020) also reported that medium and upper quintile of profits is significantly associated with assets but negatively associated with deposits, implying that banks with more significant deposits face liability management problems.…”

Section: Relationship Between Competitive Advantage and Firm Performancementioning

confidence: 92%

“…However, it should be pointed out that statistics safety and regulatory surroundings do not affect adoption. Bakri (2017) analyzed the relations between internet-based competitive advantage and social media in SMEs in the travel, restaurants, and resorts zone in an area using structural equivalence modeling and confirmatory element analysis. They reported no significant relationships between competitive advantage and social media use.…”

Section: Related Work-competitive Advantagementioning

confidence: 99%

See 2 more Smart Citations

Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market

Gani

Rahbi

Ahmed

2021

JGI

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The main purpose of define the relationship between firm performance and corporate transparency. As well, this study determines the relationship between firm performance and competitive advantage. In this study, a sample size of 60 was designated from three sectors (Financial, Industrial, and Service) in Muscat Securities Market (MSM). The secondary data collected is examined with Smart PLS 3.0. The findings of the study have been confirming that high transparency led to increasing the performance of firms. Thus, high transparency enhances performance. The findings revealed that corporate transparency is positively related to competitive advantage, which in turn enhances managerial accounting measurements. Thus, corporate transparency is indeed an important tool for competitive advantage and will enhance firm financial performance. The findings of study found that the majority of companies in Oman has very good disclosed in financial statement transparency and less disclosure in social transparency part.

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Section: Impact Of Corporate Transparency and Competitive Advantage On Firms Performancesupporting

confidence: 89%

Section: Relationship Between Competitive Advantage and Firm Performancementioning

confidence: 92%

Section: Related Work-competitive Advantagementioning

confidence: 99%

See 1 more Smart Citation

Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market

Gani

Rahbi

Ahmed

2021

JGI

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“…This visibility and awareness strengthen ongoing communication and involvement of firms with the customers’ needs and problems to provide them better support services and to offer novel products. It also provides companies to access potential customers in diverse markets and increase export through e-commerce (Ahmad et al , 2018; Al Bakri, 2017; Brettel et al , 2015; Cavusgil et al , 2009). Thus, firms should develop new policies for SM adoption, and online marketing communication to increase customer value creation, and contribute to the profitability of firms (Sinkovics and Sinkovics, 2020).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Social media adoption and export intensity: the moderating role of firm size

Altinkaya,

Yilmaz,

Aksoy

et al. 2023

RIBS

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Purpose Social media (SM) networks offer a golden opportunity for firms that particularly engage in international activities to set up sustainable customer relationships and improve competitiveness. The purpose of this study is to examine the influence of SM adoption on the export intensity (EI) of firms listed on Borsa Istanbul (BIST) for the years 2010–2020. The authors use social media index (SMI) to measure SM adoption and firm size (FSize) as a moderator on exploring the interaction of SM and EI. Design/methodology/approach Using a sample of 150 firms listed on the BIST Industrials Index, this study explores how the adoption of SM affects EI by using panel data analysis over the period of 2010–2020. Findings The results indicate that the SMI has a positive and significant effect on the EI. FSize positively moderates the interaction of SMI and EI, indicating that large firms benefit more from the SM in increasing export performance. The findings reflect high potential of EI improvement through adopting right SM policies in emerging markets. Research limitations/implications The sample covers only public companies listed on the BIST Industrials Index. Future studies may extend the coverage and include multiple emerging markets to draw generalized results for the export-oriented firms. This research also analyzes solely four SM networks, i.e. Facebook, Instagram, Twitter and YouTube. However, there are many other SM networks that firms use in online marketing in foreign markets. Finally, this research did not discuss the potential factors that could influence the use of SM in emerging market firms. Practical implications This study denotes the significant role of SM adoption on the EI of firms in an emerging market setting from the perspective of resource-based view. It presents an insightful approach in understanding the mission played by SM networks in enhancing the EI of Turkish firms. Policymakers may use the findings to develop public support programs to promote the adoption and implementation of the SM among exporting firms in emerging markets. Originality/value The study provides evidence on the effects of SM adoption on the EI from the perspective of emerging countries. It also helps to gain a deeper understanding of how different SM platforms contribute to the internationalization of firms.

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“…This simply shows that HBEs irrespective of their location require the adoption of technological advancement to thrive (Philip & Williams, 2019). Lakshmi et al (2017) and Tyas et al (2021) stressed the need for HBEs operators to be aware of the frequently used social media tools and websites by customers to take full advantage of their reach while putting into consideration what they set to achieve. Asides from the prompt creation, access, and exchange of content through internet usage and social media help to sustain online trading that eases HBEs' growth; reaches more people, timely disseminate information, offers varied product promotion choices, and introduction of new products which every HBEs aspire for (Daniel et al, 2015;Lyons & Davidson, 2016;Tyas et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Component Technologies on Home-Based Enterprises: A Trend in Smart Cities Development

2023

RHSS

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This article examines Home-Based Enterprises (HBEs) operations following the advancement of component technologies usage by its operators for trading and promotion. HBE operators use the home as a place of business to contribute to the income and improved welfare of households, especially in times of crises as recognised in many studies. Adequate ICT requirement is needed to drive any enterprises, especially in HBEs in the long run may result in regional and local development, a fundamental point and trend in the promotion of smart city development. The essence of this article is to examine the use of the internet in HBE transactions and its contributory factor. This paper is to outline the transformational impact of technology use on HBEs toward smart city development. The emerging circumstances of internet usage like social media, mobile applications, ICT, and websites applications have been considered in detail. HBEs development based on the availability and usage of internet facilities has been suggested for its application where necessary, and this can serve as a guide to changing dynamics of the cities towards the total adoption of the internet for business operations and transactions for the benefit and improvement of the local economies. The government in collaboration with stakeholders and the private sector should be willing to make available knowledge of the component technologies that will benefit HBEs as well as provide favourable programmes, and enact policies guided by laws and regulations. This paper discussed the various information fusions in the use of internet services to aid transactions as well as the selling and buying of products with ease without any form of difficulties encountered.

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The impact of social media adoption on competitive advantage in the small and medium enterprises

Cited by 7 publications

References 0 publications

Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market

Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market

Social media adoption and export intensity: the moderating role of firm size

Component Technologies on Home-Based Enterprises: A Trend in Smart Cities Development

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