The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines)

Yamagishi, Kafferine; Ocampo, Lanndon; Abellana, Dharyll Prince M.; Tanaid, Reciel Ann B.; Tiu, Ann Myril; Medalla, Maria Esther; Selerio, Egberto; Go, Chrisalyn; Olorvida, Rey Cesar; Maupo, Amalia; Maskariño, Dearielyn; Tantoo, Emilyn

doi:10.1007/s10668-021-01283-6

Cited by 13 publications

(6 citation statements)

References 96 publications

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“…Table 5 indicates that fuzzy and integrated approaches are the most common methods applied in sustainability studies. Fuzzy models are used to assess different sustainability impacts (Goyal et al, 2021;Yamagishi et al, 2021;Liang et al, 2021). Regarding data collection, the most commonly used methods for assessing the awareness and perception of sustainability are questionnaires, surveys, and interviews (Dipeolu et al, 2021;Gurbuz et al, 2021).…”

Section: Content Analysismentioning

confidence: 99%

Bibliometric analysis of sustainability papers: Evidence from Environment, Development and sustainability

Ellili

2023

Environ Dev Sustain

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This study aims to highlight the current trends in the literature on sustainability by applying a bibliometric review of papers on sustainability published in Environment, Development and Sustainability . Bibliometric analysis is a quantitative approach to bibliographic materials that highlights the core theoretical and empirical research on a specific field. In addition, it allows the classification of previous studies. Previous bibliometric reviewers were limited to sustainability papers in specific industries, while this study considers all papers on sustainability to provide further insights on overall sustainability topics. The analysis was based on keyword cartography analysis, bibliometric authors’ citation analysis, bibliometric papers’ citation analysis, bibliometric references’ co-citation analysis, journals’ co-citation cartography, and qualitative content analysis. A total of 997 articles on sustainability were reviewed. Bibliometric analysis was performed using VOSviewer and content analysis was performed using WordStat. Six major clusters were identified: environmental sustainability, sustainable development, urban sustainability, ecological footprint, environment, and climate change. In addition, the results reveal that Environment, Development and Sustainability has increasingly experienced important growth in research papers and citations, reflecting its significant contribution to the sustainability research field. In addition, this study presents recommendations for future research opportunities in the field of sustainability. The findings of this study have implications for sustainability research, such as the assessment of environmental and social sustainability in multinational institutional contexts and across industries as well as the examination of the impact of environmental and social sustainability on different corporate aspects and decisions. This study is the only one to review the key topics on which papers published in Environment, Development and Sustainability are focused and can be largely used for sustainability practices. This study provides an overview of how the literature on sustainability has developed, as well as a summary of the most productive authors, along with countries, organizations, and journal sources. This offers an opportunity for future research to focus on this topic.

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Section: Content Analysismentioning

confidence: 99%

Bibliometric analysis of sustainability papers: Evidence from Environment, Development and sustainability

Ellili

2023

Environ Dev Sustain

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“…Since big data are unstructured information, the illustration on a map of the cause and effects relationships of a system is very useful for marketers [83]. This method was used in this paper since it was frequently used in earlier SEO and SEM studies [14,79,84,85]. Figure 1 presents the FCM with the degree of correlation.…”

Section: Fuzzy Cognitive Mapmentioning

confidence: 99%

“…Processes 2022, 10, 892 10 of 20 used in earlier SEO and SEM studies [14,79,84,85]. Figure 1 presents the FCM with the degree of correlation.…”

Section: Fuzzy Cognitive Mapmentioning

confidence: 99%

The Effects of Logistics Websites’ Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name

et al. 2022

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In a world overwhelmed with unstructured information, logistics companies increasingly depend on their websites to acquire new customers and maintain existing ones. Following this rationale, a series of technical elements may set the ground for differentiating one logistics website from another. Nevertheless, a suitable digital marketing strategy should be adopted in order to build competitive advantage. In this paper, the authors attempt to respond by implementing an innovative methodology building on web analytics and big data. The first phase of the research collects data for 180 days from 7 world-leading logistics companies. The second phase presents the statistical analysis of the gathered data, including regression, correlations, and descriptive statistics. Subsequently, Fuzzy Cognitive Mapping (FCM) was employed to illustrate the cause-and-effect links among the metrics in question. Finally, a predictive simulation model is developed to show the intercorrelation among the metrics studied as well as various optimization strategies. Research findings reveal a significant correlation between the logistics websites’ technical factors and the growth of the corporate brand name.

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“…Several studies have established the relevant effect of social media on tourism destination decision-making. For instance, [34] found that social media has enabled tourism service providers to share in-formation, create value, and communicate with tourism stakeholders. The study further indicated that the tourism sector used social media platforms in promoting tour-ism destinations.…”

Section: Social Mediamentioning

confidence: 99%

Social Media Impact on Tourism Destination Decision: Evidence from International Students in China

Agyapong¹,

Yuan²

2022

OJAppS

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Technological advancement has led to the adoption and usage of social media among businesses including tourism sector to disseminate information and communicate with customers more effectively. Due to the limitless capabilities that social media provides, it is gradually transforming diverse business ecosystems. This study seeks to assess at the impact of social media on tourism destination decision-making from foreign students in China context. From the background of Uses and Gratification theory, a quantitative research approach was used to achieve the sole of the present study. This study used an online questionnaire tool to obtain response, validated using a Partial Least Square and Structural Equation Modeling and SPSS statistical software to analyze 271 samples of foreign students in China. The findings of the study show that behavioral intentions have a positive and significant effect on tourism destination decision-making, and social media significant direct influence on tourism destination decision making. Furthermore, tourists' satisfaction can enhance tourism destination decisions when mediated by social media usage. The research findings would help tourism service providers to identify and select social media platforms as a marketing strategy for tourism competitiveness.

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The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines)

Cited by 13 publications

References 96 publications

Bibliometric analysis of sustainability papers: Evidence from Environment, Development and sustainability

Bibliometric analysis of sustainability papers: Evidence from Environment, Development and sustainability

The Effects of Logistics Websites’ Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name

Social Media Impact on Tourism Destination Decision: Evidence from International Students in China

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