The impact of social media platform selection on effectively communicating about corporate social responsibility

Yang, Jing; Basile, Kelly; Letourneau, Olivia

doi:10.1080/13527266.2018.1500932

Cited by 42 publications

(24 citation statements)

References 61 publications

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“…The results correspond to previous works by Oberseder et al (2013), Abdolvand and Charsetad (2013), Khojastehpour and Johns (2014), Wang et al (2015), Farooq et al (2015), Mensah et al (2017), Lv et al (2019). However, in studies by Feng et al (2016), Yang et al (2020) and Yang and Basile (2019), who found a negative relationship between environmental CSR and BE among the Top 100 Global Brands and 78 other businesses, a contrary outcome can be found. In addition, the CSR of the population (as shown in Table 02) was positively associated with BE, thus supporting Hypothesis 2.…”

supporting

confidence: 90%

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Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Esa¹

2020

European Proceedings of Social and Behavioural Sciences

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supporting

confidence: 90%

“…For example, from 2002 to 2010 in the United States, Farooq et al(2015)found a positive impact of group CSR on BE in various industries. However,Yang et al (2020)…”

mentioning

confidence: 99%

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Esa¹

2020

European Proceedings of Social and Behavioural Sciences

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“…Thus, we integrate a new methodology (i.e. complex network analysis) in management research, widening the methods and focus of current research, that mostly uses manual labelling [27], and linear regressions [28][29][30] and centers on specific themes [23,24] or CSR issues [24,32,33]). Our method, being data-driven and with no a-priori hypotheses, allows themes and communities to freely emerge from data.…”

Section: Discussionmentioning

confidence: 99%

“…This literature mostly studied firms' communication on Twitter with traditional methodologies. On the data collection side, manual collection methods [25] prevail, while on the data analysis side, manual labelling [27], and linear regressions [28][29][30] are the majority. However, some studies are experimenting with new approaches based on network methods, with a prevailing focus to understand CSR communication and stakeholder engagement on social media [24,33].…”

Section: Firms Social Media and The Covid-19 Pandemicmentioning

confidence: 99%

Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis

et al. 2021

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This paper offers insights on the major issues and challenges firms face in the Covid-19 pandemic and their concerns for Corporate Social Responsibility (CSR) themes. To do so, we investigate large Italian firms’ discussions on Twitter in the first nine months of the pandemic. Specifically, we ask: How is firms’ Twitter discussion developing during the Covid-19 pandemic? Which CSR dimensions and topics do firms discuss? To what extent do they resonate with the public? We downloaded Twitter posts by the accounts of large Italian firms, and we built the bipartite network of accounts and hashtags. Using an entropy-based null model as a benchmark, we projected the information contained in the network into the accounts layers, identifying a network of accounts. We find that the network is composed of 13 communities and accounts at the core of the network focus on environmental sustainability, digital innovation, and safety. Firms’ ownership type does not seem to influence the conversation. While the relevance of CSR hashtags and stakeholder engagement is relatively small, peculiarities arise in some communities. Overall, our paper highlights the contribution of online social networks and complex networks methods for management and strategy research, showing the role of online social media in understanding firms’ issues, challenges, and responsibilities, with common narratives naturally emerging from data.

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“…54 Enterprises use social media to communicate and interact with customers, 55 suppliers, sellers and other stakeholders, achieving marketing goals. 56 Social media are an unparalleled platform for consumers to evaluate purchased products, 57 facilitate communication 58 and allow them to achieve other marketing goals, such as advertising, 59 building customer commitment, 60 new product development 61 or public relations. 62 Th ere are 8 publications related to each of the issues of reputation and creation of value.…”

Section: Keyword Analysismentioning

confidence: 99%

Social media and CSR – systematic literature review

Jedynak¹

2020

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Currently, social media are increasingly used by enterprises to achieve various goals, including those related to Corporate Social Responsibility (CSR). Th e article analyzes the occurrence of social media and CSR issues in peer-reviewed scientifi c publications. Th e following research questions were formulated: 1) Is there a research gap in the thematic area? 2) Is there a trend when it comes to publication time on a given topic? 3) Which scientifi c journals publish articles on social media and CSR? 4), Which countries do authors undertaking social media and CSR issues mostly come from? 5) What research interests are pursued by authors of articles related to social media and CSR issues? Th e basic research method was a systematic review of literature. Th e selection of the analyzed texts was based on EBSCO, ProQuest, JSTOR and Google Scholar databases. Bibliometric and contextual analysis have enabled the following conclusions to be drawn: 1) the issues of social media and CSR are present in peer-reviewed scientifi c publications, 2) a small number of publications is associated with a relatively short period of time in which publications appeared, but an upward trend can be observed, 3) the authors who undertake the analyzed issues come from various countries, mostly from the USA 5) Social media and CSR are the subject of research in numerous research areas. Following a systematic literature review, proposals for future research directions were also formulated.

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The impact of social media platform selection on effectively communicating about corporate social responsibility

Cited by 42 publications

References 61 publications

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Firms’ challenges and social responsibilities during Covid-19: A Twitter analysis

Social media and CSR – systematic literature review

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