2017
DOI: 10.1504/ijbir.2017.083542
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The impact of social media adoption on competitive advantage in the small and medium enterprises

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Cited by 28 publications
(20 citation statements)
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“…Over recent years, there has been a continuing debate regarding the positive and negative impacts of social media adoption. Most SMEs operating in emerging economies avoid social media adoption due to negative word-of-mouth, a lack of technical skills, uncertainty regarding the benefits, cultural issues, and expected costs (Bakri, 2017; McCann & Barlow, 2015). The present study provides a comprehensive picture of determinants affecting social media adoption, enabling decision-makers to comprehend the significance of social media adoption and its usage in their respective SMEs and sectors.…”
Section: Discussionmentioning
confidence: 99%
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“…Over recent years, there has been a continuing debate regarding the positive and negative impacts of social media adoption. Most SMEs operating in emerging economies avoid social media adoption due to negative word-of-mouth, a lack of technical skills, uncertainty regarding the benefits, cultural issues, and expected costs (Bakri, 2017; McCann & Barlow, 2015). The present study provides a comprehensive picture of determinants affecting social media adoption, enabling decision-makers to comprehend the significance of social media adoption and its usage in their respective SMEs and sectors.…”
Section: Discussionmentioning
confidence: 99%
“…The current literature also observed many challenges and barriers toward adoption of social media. Such as, Bakri (2017) studied SMEs in “Gulf” countries and observed that 90% of firm owners were not using social media because they were unsure of the benefits and there was a lack of technical skills to integrate social media applications into their business operations. Likewise, El-Gohary (2012) evidenced that along with lack of innovative knowledge and skills regarding how to use, considerable execution costs, are significant barriers to adopt social media.…”
Section: Literature Reviewmentioning
confidence: 99%
“…http://dx.doi.org/10.21511/ppm.19 (4).2021. 32 Reynolds and Curtin (2008) held that nascent businesses achieving a competitive advantage are often difficult given the challenge of limited capital to engage the best of human and technological resources and to be able to build a good reach for their business.…”
Section: Social Media Usage and Nascent Firms' Competitive Advantagementioning
confidence: 99%
“…Some previous studies also looked at factors that influenced social media adoption in SMEs [6,14,15,16,17,10,18]. Most of the research was carried out in developed countries [5,19,20,21,15,16,17,18,22] and only few research has been done in developing countries [6,14,18], where no one has used the UTAUT model approach in predicting the factors of social media adoption. We see that very little research has focused their studies on SME entrepreneurs' intentions to adopt social media to market their products using UTAUT model as a vacancy or research gap that needs to be investigated further.…”
Section: Introductionmentioning
confidence: 99%