2018
DOI: 10.1016/j.promfg.2018.03.133
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The impact of social networks on SMEs’ innovation potential

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Cited by 43 publications
(43 citation statements)
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“…The dimensions of marketing channel, marketing innovation, product segmentation, and customer insight approaches are based on the Consumer Culture Theory and Technology Acceptance Model Theory, which are the right choice of theories for the foundation of this study. Ioanid et al (2018) applies a model approach to innovation by making the CCT theory the basis of innovation. The study produces implications for implementing and developing new ideas in modern marketing, business knowledge, and integrated management governance, R&D, and share of the employee as an effort to maximize innovation.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
See 1 more Smart Citation
“…The dimensions of marketing channel, marketing innovation, product segmentation, and customer insight approaches are based on the Consumer Culture Theory and Technology Acceptance Model Theory, which are the right choice of theories for the foundation of this study. Ioanid et al (2018) applies a model approach to innovation by making the CCT theory the basis of innovation. The study produces implications for implementing and developing new ideas in modern marketing, business knowledge, and integrated management governance, R&D, and share of the employee as an effort to maximize innovation.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The study produces implications for implementing and developing new ideas in modern marketing, business knowledge, and integrated management governance, R&D, and share of the employee as an effort to maximize innovation. Ionaid, et al (2018) also added that in the marketing concept in the 4.0 era, the production process is not only based on the quantity and quality of products, but also inter-connections involving internal and external business parties through time optimization and cooperation (Ioanid et al, 2018). Elrehail (2018) uses the competitive advantage theory approach, and a resource-based view shows that there is a positive and significant relationship between entrepreneurship, innovation, and business strategy.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The low survival chance is the most highlighted issue related to the SMEs in the competition [33,34]. Various factors are associated with low survival chance of the SMEs, and among them, low adoption of innovative strategies in production and marketing is noted [8,32,35,36]. Particularly, gradual change in SME business models, along with changing consumer preferences and competitor behavior, is needed to improve the survival chance [33].…”
Section: Sme Performance and Issuesmentioning
confidence: 99%
“…As an informal social structure [16], social network (SN) refers to the informal relation network between firms and their business partners, friends and relatives so as to make up the insufficiency of formal business interactions in promoting business exchanges. The members of the network can be government departments, supervision institutions, clients, suppliers, sales agents, mother companies, higher education institutions, and research institutions [17]. Their cooperation can be voluntary, non-contractual and very close.…”
Section: Social Networkmentioning
confidence: 99%