2023
DOI: 10.31098/ijeass.v3i1.1325
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The Impact of Sostac's Digital Marketing Planning Strategy on Marketing Performance Through Competitive Advantage

Abstract: The majority of MSMEs in the Sukmajaya sub-district, Depok, are engaged in the culinary field, totaling 771 MSMEs out of a total of 2,835 MSMEs. The decline in the number of MSMEs in 2020 due to the Covid-19 pandemic has made it difficult for MSMEs to market their products. On the other hand, during this period, SMEs emerged with digital innovation. Digital marketing planning is necessary for MSMEs in running their business to create a competitive advantage and improve marketing performance. MSMEs that do not … Show more

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