“…How strategy execution can enhance business continuity is one question that remained unanswered in extant empirical studies. Several studies on strategy execution (Gakenia, Katuse & Kiriri, 2017;Abdullah, Hamad, Romano, & Faisal, 2017;Hourani, 2017;Palladan, Abdulkadir, & Wen, 2016;Donkor, 2017;Abdul-Aziz. 2019;Enwereji & Uwizeyimana, 2019;Anyieni & Areri, 2016;Sumiati, Rafiq, & Pramono, 2019;Ondoro, 2017), applied mainly quantitative cross-sectional survey research approach.…”