The impact of street food experience on behavioural intention

Abstract

PurposeThe aim of the study is to determine the effect of street food experience on behavioural intention and to determine the relationship between the street food experiences and behavioural intention.Design/methodology/approachIn this research, a quantitative research method and a structured questionnaire form are used. The author has used a 48-item questionnaire. The questionnaire contains three categories. In the first section of the questionnaire form, there were 14 questions to determine gender, education, age, income state and demographic findings of the participants. In other sections, a Likert scale with 5 points (strongly agree–strongly disagree) was used.FindingsIt was found that street food experience affects behavioural intention and also there is a significant positive relationship between street food and behavioural intention. The research includes constructive propositions for many institutions and organisations such as local businesses and local governments. In spite of the shortcomings of basic research about the impact of the street food experience on behavioural intention of the tourist, there is still some need of other with a wider sample and different studies to understand the impacts of street food experience. In addition, future studies can focus on the relationship between street food experience and food culture.Originality/valueIn tourism literature, there are so many research studies that examine tourist experience. Many of these studies are about the relationships between food and cultural experience. Nevertheless, no study has been conducted on similar relationships between street food and behavioural intentions in the literature. There are also some other studies that discuss different types of tourism experience. However, there has not been found any research on tourist experience of street food. In prior studies, rather than street food impacts on experience, food impacts on tourist experience have been emphasised. In this way, this study is important in terms of contributing both qualitative and quantitative studies.

Online or offline environment for co-creating food products – final purchasers' preferences vs their readiness to cooperate with offerors

“…It is worth noting that in the literature on the subject, in the case of final purchasers, readiness is considered relatively more often in relation to purchasing behaviors (inter alia, Zhuang et al, 2021;Ozcelik and Akova, 2021;Arli et al, 2018) rather than behaviors related to cooperation with offerors, i.e. creative and communication behaviors.…”

Components of tourists' palace cuisine dining experiences: the case of ottoman-concept restaurants

“…Moreover, the topic of tourists' food experiences also attracts the interest of scholars researching on tourism. In this context, in the tourism literature, there are various studies focusing on local food experiences (Lin et al , 2023; Sthapit et al , 2019) and street food experiences of tourists (Cifci et al , 2022a, b; Ozcelik and Akova, 2021). These previous studies have contributed to the expansion of the food tourism literature by discovering new dimensions (Kattiyapornpong et al , 2022).…”

“…For this reason, investigating the food experiences of tourists who have experienced the palace cuisine is of great importance. In previous studies, dining experiences such as ethnic cuisine (Chhabra et al , 2013), local cuisine (Björk and Kauppinen-Räisänen, 2014) and street food (Cifci et al , 2022a, b; Ozcelik and Akova, 2021) have been investigated.…”

Interactions between Street Food and Food Safety Topics in the Scientific Literature—A Bibliometric Analysis with Science Mapping

“…However, SF represents a fundamental part of the eating habits in many cities of the most developed countries. As a fundamental part of the local culture, SF is often an attraction for visitors/tourists in many cities and countries of the world (e.g., New York in the USA, Paris, Vienna, Lisbon, Madrid, Rome and Palermo in Europe, but also in Greece, Turkey and other countries of the Mediterranean Basin) [ 5 , 6 ]. According to the FAO definition, street foods are ready-to-eat foods and beverages prepared and/or sold by vendors or hawkers especially in the streets and other similar places.…”