The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

Baker, Thomas L.; Simpson, Penny M.; Siguaw, Judy A.

doi:10.1177/0092070399271004

Cited by 236 publications

(201 citation statements)

References 26 publications

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“…The suppliers were asked to report on how they relate to their immediate customers (i.e., the distributors), and the distributors how they relate to their immediate customers. Based on the supplier's responses, the authors show that the supplier's perception of the distributor's market orientation is correlated with the supplier's perception of key relationship constructs, such as trust, cooperation, satisfaction, and commitment (Baker, Simpson, and Siguaw, 1999). This study is confining insofar as the suppliers were not asked how they relate to the distributors' customers.…”

Section: Downstream Customer Orientationmentioning

confidence: 98%

Supplier traits for better customer firm innovation performance

Wagner¹

2010

Industrial Marketing Management

100

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Section: Downstream Customer Orientationmentioning

confidence: 98%

Supplier traits for better customer firm innovation performance

Wagner¹

2010

Industrial Marketing Management

100

View full text Add to dashboard Cite

“…Similarly, Ford and Hakanson (2006) considered good quality of relationships with customers as significant assets for brands. certain researchers (Baker, Simpson, & Siguaw, 1999;Dorsch et al, 1998;Lewin & Johnston, 1997) considered commitment and trust as the main elements of relationship quality. Crosby et al (1990) thought about satisfaction and trust as the most important dimensions that form relationship quality.…”

Section: Relationship Qualitymentioning

confidence: 99%

Strategic Effects of Product Innovation, Service Quality, and Relationship Quality on Brand Equity

Hanaysha¹,

Hilman²

2015

ASS

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This paper examines the effects of product innovation and service quality on brand equity mediated by relationship quality. To date, the patterns in past research show that there is less attention been paid to examine the importance of product innovation and service quality in affecting brand equity. Thus, in order to explore our knowledge in this area, this study was conducted among car users in Northern region of Malaysia. The data were analyzed using SPSS and Structural Equation Modeling (SEM). The findings indicated that product innovation and service quality have significant positive effects on relationship quality and brand equity. Moreover, the findings revealed that relationship quality mediates the relationship between product innovation and brand equity. It also shows that relationship quality mediates the relationship between service quality and brand equity. Based on these results, several implications and future research suggestions are discussed in this paper in order to explore our knowledge towards the importance of product innovation and service quality in affecting relationship quality and brand equity.

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“…Although the indicators differ depending on each study's particular setting, researchers commonly conceptualize brand relationship quality as a construct composed of three key components namely satisfaction, trust, and commitment (e.g. Baker, Simpson & Siguaw, 1999;Dorsch, Swanson & Kelly, 1998;Garbarino & Johnson, 1999;Smith, 1998).…”

Section: Relationship Qualitymentioning

confidence: 99%

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

Ngelambong¹,

Omar²,

Ahmad³

et al. 2016

European Proceedings of Social &Amp; Behavioural Sciences

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This study examines the link between psychological empowerment, relationship quality and word of mouth in a brand Facebook page. It is intended to help brand marketers establish and apply successful relationship marketing strategies in the online environment. Successful implementation of relationship marketing in social networking sites will contribute to favorable consumer behaviors such as positive word of mouth. Based on the data collected from 10 hospitality brand Facebook pages, Partial Least Square (PLS) analysis was used to examine the structural interrelationship between psychological empowerment, relationship quality and online word of mouth. The empirical findings of this study were threefold. First, higher consumer psychological empowerment resulted in higher relationship satisfaction. Second, greater relationship satisfaction led to higher relationship commitment and relationship trust. Third, better relationship quality (relationship satisfaction, relationship commitment and relationship trust) contributed in greater positive online word of mouth.

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The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

Cited by 236 publications

References 26 publications

Supplier traits for better customer firm innovation performance

Supplier traits for better customer firm innovation performance

Strategic Effects of Product Innovation, Service Quality, and Relationship Quality on Brand Equity

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

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