2022
DOI: 10.1080/09537287.2022.2032450
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The impact of supply chain complexities on supply chain resilience: the mediating effect of big data analytics

Abstract: Supply chains (SC) are increasingly complex and if the resulting complexity is not managed effectively, it could lead to adverse consequences for the firm. The effect big data analytics (BDA) can have on managing distinct types of SC complexity is not well understood in the extant literature. Based on a sample of 166 firms from Pakistan, this study empirically investigates the effects of BDA, and of structural and dynamic SC complexities, on SC resilience. The study also investigates the role of BDA as a media… Show more

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Cited by 51 publications
(82 citation statements)
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References 160 publications
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“…Although some leading attempts have investigated the influence of big data on supply chain resilience (Bag et al. , 2021; Bahrami and Shokouhyar, 2022; Iftikhar et al. , 2022), their works, on the one hand, primarily focus on manufacturing and service sectors; on the other hand, they have not mentioned the distinction between utilizing big data to develop preventive or reactive strategies.…”
Section: Discussionmentioning
confidence: 99%
“…Although some leading attempts have investigated the influence of big data on supply chain resilience (Bag et al. , 2021; Bahrami and Shokouhyar, 2022; Iftikhar et al. , 2022), their works, on the one hand, primarily focus on manufacturing and service sectors; on the other hand, they have not mentioned the distinction between utilizing big data to develop preventive or reactive strategies.…”
Section: Discussionmentioning
confidence: 99%
“…, 2022), social, environmental, and financial performance (Wiengarten et al. , 2017), SC resilience and disruptions (Bode and Wagner, 2015; Iftikhar et al. , 2022), purchasing performance (Ateş and Memiş, 2021), innovation performance (Sharma et al.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In this special issue, we address this through the consideration of ten articles carefully selected to reflect different challenges and opportunities in the present and future complex service networks in which firms will be operating. This means increased awareness of risk management and resilience in the approaches adopted and sustained in B2B (Iftikhar et al , 2022). It is common to see research focus on business-to-consumer and B2B manufacturing, but this special issue considers articles that reflect the challenges and that discuss different aspects of emerging B2B marketing strategies following the pandemic.…”
mentioning
confidence: 99%
“…B2B services marketing has seen an increase in value cocreation strategies (Jouny-Rivier et al, 2017), servitization, digitalization and gamification, to name just a few of its latest trends (de Jong et al, 2021). With the growth of companies adopting servitization strategies, the lines are blurred once again and what we have seen in industrial marketing is an increase of bundled approaches assisted by digitalization to respond to current market pressures including changing demand and competitor/customer pressures.…”
mentioning
confidence: 99%
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