“…Corporate governance is also a factor that may have an effect on the market value (Caixe & Krauter, 2014;Li et al, 2015;Santos et al, 2019), so a dummy was used to capture the entities listed in the new market and a dummy for when the statements were audited by a Big Four audit company. There are theoretical aspects in the literature that indicate that the adoption of sustainable practices has an effect on the firm value, one that predicts that the market tends to recognize sustainable companies and consequently value them, and another that deals with the market that does not recognize since these expenses reflect only expenses to shareholders (Qureshi et al, 2020;Yu & Zhao, 2015), to capture this aspect, a dummy for companies listed on the ISE was included. Characteristics of organizations can also affect the market value of the entity, including the age of the organization, ownership control, and family business (Brown et al, 2019;Goes et al, 2017;Jara et al, 2019;Klein et al, 2005;Rossi & Harjoto, 2019) were the characteristics controlled in this study.…”