The Impact of Tangible and Intangible Innovation Activities on the New Product Objectives in Three Phases of the Innovation Process: Case of the Fish Industry—Morocco

Abstract

In any industry today, the act of innovation becomes a necessity. However, the understanding of innovation remains partial by most major Moroccan food companies, which have poor evaluation of food products. In this context, we have chosen to evaluate the performance of a new product through its degree of improvement in three stages of internal development: design, prototyping and production. Through the results, we first realized that the most important improvements in these three stages are those of time. These improvements are for the most part affected. In this article, we propose to discuss two aspects, namely the innovation process and its objectives, and the innovation activities contributing to the achievement of these objectives.

Chen Software Reliability Growth Model

“…Quality control is one of the most important ways of examining quality for products before they are sent to the market [3]. Products come in the form of tangible and intangible goods [4]. Ranging from tangible products such as clothing, food , building materials and so on, to intangible products such as software [5].…”

Discovering the Intangible Innovation of Knowledge Sharing for Improving Rural Tourism Destinations' Competitiveness: A Collaborative Approach

“…However, given today's enormous development and increasing challenges, particularly post-pandemic tourism development (Campón-Cerro et al, 2017), innovation has emerged as the primary factor that differentiates one rural tourism destination from another, particularly in determining a tourism destination's level of competency, and "knowledge" has long been recognised as the key to success (Albino et al, 2010). Previous research has repeatedly affirmed that innovation can be classified into tangible and intangible innovations (Fouad et al, 2017;Silva and Oliveira, 2020). Tangible innovation is related with physical products, whereas intangible innovation is associated with the knowledge, skills, and processes necessary to generate long-term value.…”