“…A business that can effectively introduce technological innovation also has a strong market orientation (Lin, Lee, & Hung, 2006) and driven economic growth (Kim, 2019). Nowadays, the word innovation becomes the main agenda in business and its synonym for the company's survival and development, thus, "innovate or die" (Xin, Chen, Zhang, & Sun, 2019;Abbasi, Motavasseli, Zali, Faghih, & Meigounpoory, 2019) Technological innovation is intended to establish market value (Liao, Liu, & Zhang, 2018) and increase firms' performance (Nwosu, Awurum, & Okoli, 2015;Rahim & Zainuddin, 2019). It is evident in the history of business that successful innovators are more likely to succeed (Chen & Ibhagui, 2019) and those who do not progress appear to not survive in the sector (Azubuike, 2013).…”