The Impact of The Coronavirus Outbreak on Hotel Tax and Recovery Strategy

Abstract

This article aims to analyze the impact of the COVID-19 pandemic on hotel tax revenues in Surakarta City and design an optimization strategy. The analytical tool used to achieve this goal is descriptive statistics to compare the level of hotel tax achievement before and during the covid-19 pandemic. In addition, a quadrant of the problem was mapped using a SWOT analysis. The result is that The performance of tax revenue in Surakarta City has decreased significantly during the Covid-19 pandemic. The main problems as the cause are restrictions on people's movement, fear of contracting the Covid-19 virus, and the cessation of some community businesses. Efforts that need to be made to reverse this impact are by re-collecting data related to the potential for hotel taxes, the use of information technology, and opening up business opportunities by implementing health protocols