The impact of the COVID-19 pandemic on Portuguese events: the case of Northern Portugal

Abstract

Events, as forms of leisure and tourism, have had an exponential growth, visible in academic studies, but also as a new form of communication. Acting as important tools for territorial dynamization, they are assumed as generators of development opportunities for a region and leverage the positioning of a strong and positive image for tourist destinations.
 COVID-19 has had an impact on almost all aspects of our life. Many industries have faced significant revenue losses and contracted in terms of their growth and, naturally, one of the worst affected by the pandemic was the events industry. This pandemic crisis has introduced an unparalleled level of doubts regarding the type of events that will take place in the coming years and how they will be produced. Also, with restrictions and a population less willing to be in the physical presence of others, it's important to understand how participants are facing the possibility to attend future events.
 This research study aims to investigate and understand the impact of the Covid-19 pandemic on the tourism sector, particularly on the events industry, especially in the North of Portugal. It is also analysed how Portuguese were affected by the cancellation and/or postponement of events and also how they anticipate the future of this area. It is also analysed the risk and fear management and its relationship with the pandemic.
 In methodological terms we present a literature review to support the theoretical basis of the ongoing research work. We also used secondary sources of information, namely studies carried out among entrepreneurs of the sector, to identify supply concerns. In addition, an online survey was applied, via email and social networks, using snowball sampling. The study allowed us to collect data on how the Portuguese have been affected and what their expectations are regarding alternatives and the return to face-to-face events. The results show the importance of managing the risks, the resilience and adaptability of professionals and participants to a new paradigm in the events industry.