The Impact of the COVID-19 Pandemic on Consumer Behavior and Companies’ Internet Communication Strategies

Аржанова, К. А.; Beregovskaya, Tatyana A.; Silina, S.A.

doi:10.2991/assehr.k.201105.010

Cited by 15 publications

(11 citation statements)

References 9 publications

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“…According to Domino's News Room (2020), due to the pioneered zero contact delivery, sales of Domino's has risen to more than $3 billion for the first time. Besides, referring to the research written by Arzhanova, Beregovskaya and Silina (2020), due to the COVID-19 pandemic, the internet user has increased more than ever, and it had become the most common channel that people used to communicate and get information, as social distancing is very important. Therefore, consumers' behavior changed because they spent more time online and companies are using social networks actively as the platform to promote their products, share content, and communicate with the consumer.…”

Section: Discussionmentioning

confidence: 99%

A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic

Kumar¹,

Singh²,

Shan³

et al. 2021

IJTHAP

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COVID-19 pandemic has spread around the world and affected the development of economic countries. Some countries and states are under hotspot areas. During the lockdown period, many organizations were forced to close their businesses, causing economic recession. In addition, many companies have seen a sharp decline in their sales and affecting their profits. Due to the COVID-19 pandemic, many restaurants have started their service with takeaway or delivery, however they still unable to sustain their business, especially the small and medium-sized enterprises (MSMEs). This study aims to study the strategies used by Domino’s in sustaining their business during the COVID-19 pandemic. Quantitative method was used in this study and the data were collected within 2 weeks through the online distribution by using Google Form. The results showed the strategies used by Domino’s company for business survival during the COVID-19 pandemic are promotions and provided quality foods and there is a significant relationship between promotions and the preference for Domino’s Pizza.

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Section: Discussionmentioning

confidence: 99%

A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic

Kumar¹,

Singh²,

Shan³

et al. 2021

IJTHAP

View full text Add to dashboard Cite

show abstract

“…Social distancing was the reason behind the increase of consumers' online activities when they spent most of their time online. It is expected, physical interaction will be limited for a while, therefore, digital channels become more important, and marketing technologies will play a significant role in providing consumers with the information they seek on the web (Arzhanova et al, 2020).…”

Section: Literature Review 21 Augmented Reality and Customer Experiencementioning

confidence: 99%

“…Therefore, the number of activities of the followers of Brand sites has risen. As a result, online channels have become more important than before, and Marketing technologies will be necessary if marketers intend to provide customers with a personalized, unique, and memorable shopping experience (Arzhanova, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

Mussa

2022

مجلة الدراسات المالیة والتجاریة

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This paper aims to investigate the impact of Augmented Reality (AR) in creating customer experience and purchase intention from the online shoppers' perspective in Egypt in times of COVID-19. The research depended on the quantitative research method. The primary data was collected by an online questionnaire. Convenience sampling was used. The sample size was 400. A total of 384 responses were collected and valid. The data were analyzed via (SPSS v22). The results highlighted that there is a significant relationship between AR, customer experience, and purchase intention along with a significant mediation effect. Additionally, the model has a high ability to predict the consumer purchase intention through AR and customer experience. The study recommends online retailers to depend on AR as a technology to create a memorable customer experience and purchase intention. The paper is limited to the online retail sector in Egypt, and findings may be applicable in the other sectors.

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“…Another interesting trend of the Covid-affect CTs has been the need to address rapid changes in the information content and emotional appeal shift in the consumers' mindsets as the pandemic has been having a significant impact on the expectations and needs of customers. Arzhanova et al, (2020) emphasize the emergence of new communication goals coming into the limelight, namely: sending important covid-19 updates, demonstrating a commitment to reassuring and telling the truth, celebrating empathy and support, and highlighting the online service delivery/consumption options. In other words, it is not that the customers are totally moving away from the pre-covid goalposts (other than sending covid updates, and other communication goals and objectives have always been treated as significant).…”

Section: Communication Transformationmentioning

confidence: 99%

Digital Transformation: Identifying Trends in the Covid-Fuelled Brick-To-Click Service Delivery Transition & Establishing Digital Transformation Models – Preliminary Review

Baron

2022

Int Jour edu Research and Dev

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COVID-19 reached the Australian shores by the end of January 2020 with the disruptive lockdowns commencing in March and continuing on and off till October, 2021. The initial lockdowns have proved to be particularly disruptive to the service industries’ operations as they resulted in dramatic and forced migration of the traditionally brick-and-mortar or hybrid (brick-and-click) operations into the digital space. Being un unplanned move, it has caught many organisations unprepared and without a carefully crafted step-by-step digital transformation plan. In many of the instances, the transition had to be orchestrated literally overnight’. The main objective of this paper is to identify and to examine current state of the digital transformation of the service delivery processes by the means of investigating both literature and the Open Source Data available on the service industries and sectors both locally (in Australia) and internationally. The study is part of the preliminary investigation of the digital transformation ‘’boosters’’ and ‘’blockers’’ with the aim of establishing the Digital Transformation (DT) Framework as well as industry-wide practices for implementation and management of digital transformation programs.

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The Impact of the COVID-19 Pandemic on Consumer Behavior and Companies’ Internet Communication Strategies

Cited by 15 publications

References 9 publications

A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic

A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

Digital Transformation: Identifying Trends in the Covid-Fuelled Brick-To-Click Service Delivery Transition & Establishing Digital Transformation Models – Preliminary Review

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