“…In research domain 2 (i.e., management practices of sustainable packaging), while environmental and financial aspects are the major areas of investigation (Alfaro & Diaz, 2021; González‐Boubeta et al, 2018; Meherishi et al, 2021; Zailani et al, 2012), the social dimension lacks adequate scholarly attention (Bortolini et al, 2018; Sharma & Henriques, 2005). In the extant literature, social dimension investigation mostly focuses on generic consumers behaviours, for example, factors of sustainable packaging adoption, consumers perceptions, attitudes and purchase intentions (Jurconi et al, 2022; Liem et al, 2022; Morgana Weber et al, 2021; Nguyen et al, 2020; Popovic et al, 2019; Santos et al, 2021; Schuermann & Woo, 2022; Wei et al, 2017), in which the attitude‐behaviour gap has yet to be addressed. Other important social aspects of packaging (e.g., consumer involvement in sustainable packaging design and the effective collaboration along the supply chain for sustainable packaging management) lack empirical investigations.…”