Objective: To explore the quality (accuracy, balance, practical context) of tabloid articles reporting on nutrition research, and public attitudes towards it. Design: A qualitative multi-method study consisting of a systematic analysis of tabloid articles and a series of focus groups with members of the public. Setting: Tabloid newspapers (nationwide). Focus groups were conducted at a UK university. Subjects: All UK tabloid newspapers were collated for a full calendar month. Members of the local Women's Institute and non-teaching staff within the University College Chester were recruited as focus group participants. Results: Twenty-nine tabloid articles were included. A standardised TAT (Tabloid Analysis Tool) was used a total of thirty-nine times (once for each research study cited). Twenty-six failed to accurately report research results, thirty-six failed to mention significant research limitations, and only five quoted a third-party expert source. Two focus groups, each with eight participants, were conducted. Attitudes expressed were largely negative, highlighting elements of confusion and scepticism. Articles were more likely to be disregarded than acted upon, although some value was attached to newspapers providing nutrition information. Conclusions: Tabloid reporting on nutrition research is not sufficiently accurate, balanced or contextualised, and public attitudes towards the reporting are not wholly favourable. Guidance for journalists via registered dietitians and a strengthening of present links could serve to utilise this form of mass media more effectively.
Keywords
Nutrition ResearchNewspapers Media Attitudes Accuracy The public's desire for information on nutrition is increasing (1) , yet we have little knowledge regarding public attitudes towards what information is presented by the media nor how accurate the reporting is in relation to the research to which it refers. Tabloid newspapers are a popular form of mass media within the UK. The public has quoted the print media as a key source of information on nutrition (2,3) . However, there is a lack of empirical research that has examined the quality of nutrition research reported in the media. For the purpose of this study, 'quality' of reporting is judged on whether the report concurs precisely with the original research study, if it remains unbiased not giving a misleading view of the research, and whether it provides practical contextual information for the public. The present qualitative study examined the quality of tabloid articles reporting on nutrition research, and public attitudes towards them.
Literature reviewTabloids account for 75 % of all daily UK newspaper sales (4)