“…In additional, there is little research on GMOC compared to previous research literature, so this will be one of the gaps to be examined in this paper. Meanwhile, GMOC has been researched in the context of companies (Abou-AL-Ross & Abu Mahadi, 2021;Tahir et al, 2019), Nevertheless, in contrast to the corporate sector, GMOC research has paid little attention to educational institutions. So that, there exist gaps in GMOC in the context of sustainable higher education institutions, which is an emerging area of research for future development.…”