The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior

Matušovičová, Monika; Kuchta, Martin; Stanková, M

doi:10.22598/mt/2022.34.1.79

2022

DOI: 10.22598/mt/2022.34.1.79

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The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior

Monika Matušovičová

Martin Kuchta

M Stanková

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The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior

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