“…As running is a relatively inexpensive, accessible form of PA for many adults (Hulteen et al, 2017), it could be a promising approach to increase PA. However, evidence suggests about one-third of novice runners drop out of running programmes within six months (Fokkema et al, 2019), and, in some instances, almost two-thirds have dropped out within 10 weeks (Johnson et al, 2020). Therefore, the development of innovative strategies that help to promote more sustained participation could help to maximise the health benefits and longevity associated with running behaviour (e.g., Pedisic et al, 2020).…”