The impact of the use of masks on trait judgments and face recognition

Abstract

Although effective in reducing virus transmission, face masks might compromise face recognition and trait judgments. With this study, we aimed to observe the influence of masks on face recognition and trait judgments—more specifically, in trustworthiness, dominance, and distinctiveness judgments. Also, we wanted to observe the possible influence of trait judgments on facial recognition for masked and unmasked faces, which has never been done before. For that, we conducted an online study where 140 participants observed and made trait judgments of masked and unmasked faces in a within-subjects design. After a distractive task, participants performed a recognition memory test. As expected, we observed a better recognition of faces shown without a mask during the study phase, which allowed the holistic processing of the faces. The worst performance was found for faces encoded with a mask but tested without it, occurring simultaneity disruption in holistic face processing and the violation of the encoding specificity principle. Regarding the trait judgments, unmasked faces were considered more distinctive, and masked faces were considered more trustworthy. More interestingly, we can conclude that facial distinctiveness predicts face recognition, regardless of mask use. In contrast, dominance judgments only predicted face recognition when faces were presented without a mask. When faces were exposed with masks, trustworthiness overrides dominance, becoming more critical to recognizing faces. We can interpret these results from an evolutionary perspective.