The main purpose of the article is to identify key ways for the development of electronic commerce within the framework of compliance with the norms and rules of financial law in Jordan. The object of the study is the e-commerce system and its activities in the legal field of Jordan. The scientific task is to determine the strategy for the development of e-commerce within the legal framework of Jordan, taking into account the specifics of the region. The research methodology involves the use of the hierarchy analysis method in constructing a hierarchical model, determining the sums of the elements of the columns of square inversely symmetric matrices, and checking the consistency of the results. As a result, we have determined the optimal strategy for the development of e-commerce within the framework of compliance with the norms and rules of financial law. The scientific novelty of the article lies in the proposed methodological approach to determining the strategy for the development of e-commerce in Jordan within the framework of compliance with the norms and rules of financial law. The study is limited by taking into account the specifics of e-commerce and Jordanian financial law. Prospects for further research should be devoted to the specifics of the development of e-commerce in the framework of compliance with the norms and rules of financial law in other countries of the world in order to attract international experience.