The Impact of TikTok Short Videos on Anxiety Level of Juveniles in Shenzhen China

Fan, Ruiqi

doi:10.2991/978-2-494069-05-3_66

Cited by 3 publications

(6 citation statements)

References 9 publications

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“…Besides, in the context of fitness centers, evidently, according to Rosete (2022), no study has been undertaken to investigate the customers' purchase behavior towards the industry. Additionally, scholars argued that few studies have been carried out to understand the influence of TikTok as a social media platform on Generation Z's behavior (Fan, 2022). Therefore, it is necessary for marketing practitioners in business firms to employ and exploit short video applications such as TikTok to impact individuals' behavior toward buying various forms of products (Haenlein et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The ByteDance Company in China created this application for the first time in 2018 (Indrayani and Maharani, 2022). Further, nowadays, TikTok is considered to be a new form of social networking platform (Fan, 2022). In addition, the TikTok app has many advantages.…”

Section: Tiktok Platformmentioning

confidence: 99%

“…Because of TikTok's visuals, TikTokers can present their products and services engagingly and entertainingly (Barta, 2023). Hence, for marketing research, the reach of TikTok's users is an interesting task (Fan, 2022). However, marketers may employ and utilize TikTok to enhance their sales and profitability via marketing campaigns on this app (Gesmundo et al, 2022).…”

Section: Tiktok Platformmentioning

confidence: 99%

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Impact of TikTok Social Media Marketing on Generation Z's Choice of Fitness Centers in Jordan

Almrafee

2023

J., soc. media mark.

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The primary purpose of this study is to understand the influence of TikTok as social media marketing on the choice of fitness centers from the perspective of customers of Generation Z in the Jordanian context by using the model of social media marketing on the TikTok platform. A survey was carried out among 300 users from generation Z groups of the Tiktok application. The data were gathered between October 10 and November 12, 2022. Google Forms was used to send the questionnaires to the selected sample. The data were analyzed using various statistical techniques such as Cronbach’s alpha for testing the reliability of the data, average variance extracted (AVE) to ensure convergent validity, skewness, and kurtosis to check the normality of the data, and multiple regression using SPSS version 25 for examining the hypotheses. The results showed that fitness centers’ choice in Jordan were positively influenced by entertainment, engagement, trendiness, personalization, and electronic word of mouth. One of the study's limitations was the use of a sample of only 300 respondents. Therefore, future studies may use a larger sample size to improve the reliability and validity of the results. Additionally, this investigation was conducted in the southern part of Jordan. However, further research may be undertaken in Jordan's other areas as well as in other developing countries. Moreover, this study focused on the influence of TikTok social media marketing in particular. Thus, further study might be conducted to better understand the influence of other social media platforms on the customers’ choice of fitness centers, such as YouTube.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Tiktok Platformmentioning

confidence: 99%

Section: Tiktok Platformmentioning

confidence: 99%

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Impact of TikTok Social Media Marketing on Generation Z's Choice of Fitness Centers in Jordan

Almrafee

2023

J., soc. media mark.

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“…The trend of consuming shorter video clips is related to modern lifestyles, and despite their duration being less than 15 seconds, these videos can contain significant content (Wang, 2020), users communicate with each other by watching, liking, commenting on, and 4 Data taken from the website: https://www.businessofapps.com/data/tik-tok-statistics/ 5 https://www.businessofapps.com/data/tik-tok-statistics/ 6 https://www.cenzolovka.rs/svet/tiktok-presao-instagram-i-fejsbuk-najpopularnija-aplikacija-u-2021/ 7 https://pioniri.com/sr/socialserbia2022/ sharing video clips (Jenkins et al, 2006;Wang, 2020). Members of Generation Z are the primary consumers of short video clips on TikTok, and their emotional and social immaturity increases vulnerability to the content they are exposed to (Fan, 2023). A positive correlation has been found between the mental health of users and their use of TikTok, with depression, anxiety, and stress increasing with continuous and intensive use of this social network (Maguire & Pellosmaa, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…Adolescents are particularly sensitive to the TikTok content through which they construct their selfimage and form relationships with others. Research has shown that their stress and anxiety levels increase with more time spent on TikTok, which can be explained by the specific developmental tasks, socio-emotional, biological, and cognitive changes that adolescents go through as they navigate the challenges of building relationships with their peers (Fan, 2023). Furthermore, besides impacting the health of younger users, content posted on social media also has a significant effect on users' cognitive assessments, with younger adolescents lacking the ability to distinguish between reliable and false information and not critically evaluating stereotypical messages (Fan, 2023).…”

Section: Introductionmentioning

confidence: 99%

The Motivation for Using the Social Media Platform Tiktok From the Perspective of the Uses and Gratifications Theory

Stamenković,

Mitrović

2023

msae

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The way we communicate on a daily basis has changed significantly since the turn of the 21st century. Besides communication platforms, social media has become the leading generator of opinions, ideas, thoughts, and emotions, especially among younger populations. The circumstances of the COVID-19 pandemic further stimulated the popularity of certain social media platforms, with TikTok being at the forefront (Fratila, 2021; Kennedy, 2020). Previous research has shown a wide range of motivational factors for using the TikTok social media platform, including entertainment, which is the most prominent, followed by social interaction and connection. Additionally, social media is often used for leisure, self-expression, archiving, escapism, learning new skills, following celebrities and influencers, trends, and more (Berthon et al., 2008; Muntinga et al., 2011; Omar & Dequan, 2020; Yaqi, Lee & Liu, 2021; Khairul Nuzuli, 2022). The theoretical framework of the study is based on the Uses and Gratifications approach, which will be used to interpret the results. The aim is to examine which gratifications drive the use of TikTok. The sample consists of 135 students from the Faculty of Philosophy at the University of Niš. The data collection method used is a questionnaire. The questionnaire includes items that were developed and used by Omar & Dequan, (2020) and Khairul Nuzuli, (2022), covering five categories of motives: information, personal identity, interaction and social integration, entertainment, and self-expression. Keywords: social media, TikTok, usage motives, uses and gratification, youth

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Perspective Chapter: The TikTok Phenomenon – Harnessing Opportunities, Assessing Risks and Marketing Insights

Čábyová,

Krajčovič

2024

Social Media and Modern Society - How Social Media Are Changing the Way We Interact With the World Around

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This chapter examines the influence of TikTok on its users and its broader social implications. The chapter goes on to discuss the benefits of the platform, including high user engagement and the potential for viral content dissemination. It also considers the encouragement of creativity, originality and self-expression. However, it also identifies a number of risks associated with use, including those pertaining to privacy, the security of user data and the impact on mental health. The text also considers the issue of social media addiction and the negative psychological consequences that can result from excessive use of social media, such as reduced self-esteem and increased stress. The analysis of empirical data and scientific studies offers a comprehensive understanding of the TikTok phenomenon. The findings of this study provide valuable insights for researchers, marketing professionals and policymakers who are concerned with the regulation and safe use of social media. The final recommendations emphasise the necessity for further research and the implementation of effective strategies to mitigate the identified risks and encourage the responsible use of this dynamic platform.

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The Impact of TikTok Short Videos on Anxiety Level of Juveniles in Shenzhen China

Cited by 3 publications

References 9 publications

Impact of TikTok Social Media Marketing on Generation Z's Choice of Fitness Centers in Jordan

Impact of TikTok Social Media Marketing on Generation Z's Choice of Fitness Centers in Jordan

The Motivation for Using the Social Media Platform Tiktok From the Perspective of the Uses and Gratifications Theory

Perspective Chapter: The TikTok Phenomenon – Harnessing Opportunities, Assessing Risks and Marketing Insights

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