The Impact of Virtual Influencers’ Characteristics on Purchase Intentions TowardFashion Products: Focusing on the Mediating Effect of Mimetic Desire

Abstract

We sincerely want to thank our supervisor, Lena Hansson. Without Lena's wise feedback, fun Zoom meetings, and drive, we would not have ended up with the same thesis.We also want to thank the respondents who participated in our study. They contributed with their thoughts, feelings, and insights on virtual avatars and virtual influencers, which made this research possible.