The Impact of Web Visual Aesthetics on Purchase Intention

Tseng, Pei-Yu; Lee, Su-Fang

doi:10.1109/ecice47484.2019.8942664

Cited by 13 publications

(9 citation statements)

References 10 publications

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“…Previous research on the effect of perceived visual appeal on behavioral intention (Jones and Kim, 2010;Tseng and Lee, 2019) and emotional appeal (Tractinsky and Lowengart, 2007) has come up with similar findings. Consumers' positive emotions and behavioral intentions are affected by the effective use of visual elements in the design of an online shopping site.…”

Section: Conclusion and Discussionsupporting

confidence: 64%

“…According to previous studies, the visual design of a shopping website influences a variety of characteristics of online purchase behavior, including perceived ease of use, perceived usefulness, perceived enjoyment, and eventual acceptance of online shopping (Kim & Stoel, 2004;Prashar, Vijay & Parsad, 2017;Jones & Kim, 2010). There are also studies showing that the visual appeal of the website directly affects the behavioral intention to purchase (Tseng & Lee, 2019).…”

Section: Literature Review and Development Of Hypotheses 21 Visual Ap...mentioning

confidence: 99%

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The Effect of Website Appeal on Behavioral Intention in Online Shopping and the Mediating Role of Emotional Appeal

Dülek

2022

Kafkas Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi

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Bu makale, çevrimiçi web sayfasının görsel ve duygusal çekiciliğinin tüketicilerin davranışsal niyetleri üzerindeki etkisini analiz etmektedir. Ayrıca duygusal çekiciliğin görsel çekiciliğin davranışsal çekicilik üzerindeki etkisinde aracılık rolü de test edilmiştir. Araştırma amacı doğrultusunda online perakendecilikte alışveriş yapan 208 katılımcıya anket yöntemi kullanılarak ulaşılmıştır. Araştırma modelinin geçerliği ve hipotezlerin test edilmesi process macro analizi ile yapılmıştır. Araştırma sonuçlarına göre görsel çekicilik, duygusal çekicilik ve davranışsal niyet üzerinde olumlu ve anlamlı bir etkiye sahiptir. Duygusal çekiciliğin davranışsal niyet üzerinde olumlu ve anlamlı bir etkisi bulunmuştur. Ayrıca, görsel çekiciliğin davranışsal niyet üzerindeki dolaylı etkisinde duygusal çekiciliğin de aracı bir role sahip olduğu görülmüştür.

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Section: Conclusion and Discussionsupporting

confidence: 64%

Section: Literature Review and Development Of Hypotheses 21 Visual Ap...mentioning

confidence: 99%

The Effect of Website Appeal on Behavioral Intention in Online Shopping and the Mediating Role of Emotional Appeal

Dülek

2022

Kafkas Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi

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“…Previous research supports the findings of customer experience resulting from website aesthetics, (i.e the combinations of colors, layout, treatments, fonts, use of bulleted list) that has a positive influence on customer satisfaction (Wang et al, 2021;Pandey & Chawla, 2018;Tseng & Lee, 2019;Tey & Mahmoud, 2020). Wang et al (2010) describes the influence of websites that have aesthetic value that builds customer satisfaction significantly.…”

Section: Aesthetic and Customer Satisfactionsupporting

confidence: 58%

Website Aesthetic in Millenial’s Customer Experience on Satisfaction and Impulse Buying: EWOM as Moderator

Anindita

Perdana

2022

mem

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Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experience in terms of aesthetics on customer satisfaction and impulse buying with eWOM as moderation. Through this study, there is a goal to contribute in explaining the importance of website aesthetics in the consumer shopping experience by adding eWOM for the millennial group which can affect customer satisfaction and impulse buying. The research was conducted by collecting data through a survey using a questionnaire distributed online. Data were analyzed using Structural Equation Model- Partial Least Square (SEM-PLS). The findings in this study are first, good aesthetics can directly increase customer satisfaction, and second, aesthetics influence impulse buying. The research implication, so that companies can set up the eWOM area as an active and positive means for customers to exchange and share their own opinions about the online shopping experience.

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“…Channels offering indirect consumer experience have been effective in the past at encouraging purchase intentions depending on various factors. For example, to improve consumers online purchase intention, service providers should provide service with empathy and enhance customer's trust (Sam & Tahir, 2009), and focus on website quality (Hasanov & Khalid, 2015) and visual aesthetics (Tseng & Lee, 2019) given their impact on purchase intention through mediation of customer satisfaction. Retailers may use AR to create engaging product experiences online by enabling increased interaction not possible in the online environment therefore decreasing returns and increasing conversions (Richter & Raška, 2017).…”

Section: Augmented Reality and Consumer Behaviormentioning

confidence: 99%

The impact of user perceptions of AR on purchase intention of location-based AR navigation systems

Jung

Bae

Moorhouse

et al. 2021

Journal of Retailing and Consumer Services

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The Impact of Web Visual Aesthetics on Purchase Intention

Cited by 13 publications

References 10 publications

The Effect of Website Appeal on Behavioral Intention in Online Shopping and the Mediating Role of Emotional Appeal

The Effect of Website Appeal on Behavioral Intention in Online Shopping and the Mediating Role of Emotional Appeal

Website Aesthetic in Millenial’s Customer Experience on Satisfaction and Impulse Buying: EWOM as Moderator

The impact of user perceptions of AR on purchase intention of location-based AR navigation systems

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