The Impact of Wine Tourism on the Sustainability Outcomes of Spanish Wineries: An Exploration via Structural Equation Modeling

Martínez-Falcó, Javier; Marco-Lajara, Bartolomé; Sánchez-García, Eduardo; Millán-Tudela, Luis A.

doi:10.1007/978-3-031-48937-2_10

Wine Tourism and Sustainability 2024

DOI: 10.1007/978-3-031-48937-2_10

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The Impact of Wine Tourism on the Sustainability Outcomes of Spanish Wineries: An Exploration via Structural Equation Modeling

Javier Martínez-Falcó,

Bartolomé Marco-Lajara,

Eduardo Sánchez-García

et al.

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2024

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Cited by 1 publication

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Use of a Winery’s website for wine tourism development: Niagara region

Martens

2024

Preprint

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This study examines the integration of digital marketing strategies by wineries in the Niagara Region to enhance wine tourism. Through a comprehensive content analysis of 89 winery websites, we identify digital techniques employed to attract and engage potential visitors. Our findings indicate substantial digital involvement, particularly in establishing an essential online presence. However, significant areas for improvement include utilizing interactive features and providing comprehensive tourism experiences. The study underscores the importance of a thorough digital strategy incorporating upgraded virtual tours, strategically positioned visual elements, and enriched web information to enhance the wine tourism experience. This report offers practical insights for wineries and tourism organizations by leveraging successful digital marketing methods in the industry. These insights aim to optimize online strategies, expand the target audience, and promote regional economic growth through wine tourism. This study contributes to the growing body of research on digital marketing in the wine tourism industry and provides a foundation for future studies on the effectiveness of online engagement strategies in niche travel sectors.

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Use of a Winery’s website for wine tourism development: Niagara region

Martens

2024

Preprint

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The Impact of Wine Tourism on the Sustainability Outcomes of Spanish Wineries: An Exploration via Structural Equation Modeling

Cited by 1 publication

References 39 publications

Use of a Winery’s website for wine tourism development: Niagara region

Use of a Winery’s website for wine tourism development: Niagara region

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