The Impacts of Low-Carbon Incentives and Carbon-Reduction Awareness on Airport Ground Access Mode Choice under Travel Time Uncertainty: A Hybrid CPT-MNL Model

Abstract

Developing strategies to incentivize travelers towards adopting sustainable mobility options is one of the effective approaches to mitigate carbon emissions. Using Xi’an Xianyang International Airport as a case study, this study aims to explore the effects of low-carbon incentives and carbon-reduction awareness on airport ground access mode choices. In addition, to account for the complex road environment, an innovative stated preference choice experiment was designed, integrating the factor of travel time uncertainty. Then, a hybrid cumulative prospect theory–Multinomial Logit (CPT-MNL) model was also developed. The estimated results revealed that travelers increasingly prioritize emissions reduction and consciously prefer sustainable mobility options to reach the airport. Furthermore, the potential of low-carbon incentives to encourage public transport usage over private vehicles has been highlighted. Notably, travel time uncertainty had a significant impact on the choice of private cars. When the travel time to the airport is uncertain, travelers exhibit a greater inclination towards selecting public transport. The findings of this study offer nuanced insights for transportation authorities, aiding them in fostering the adoption of sustainable mobility options and achieving carbon reduction objectives.