“…Managers who have influence on enhancing innovation in organisations have been described to have transformational type of leadership (Bass & Avolio, 1994) and help in enhancing quality in organisations to foster competitiveness. A number of studies have linked transformational leadership to competitive advantage (see Yamin, 2020;Devie & Hartono, 2018;Ekuma, 2014) while other studies have linked transformational leadership style to enhanced quality in organisations (Ambarwati et al, 2021;Mahdikhani & Yazdani, 2020;Su et al, 2019) as well as innovativeness (Afsar & Umrani, 2019;Hui et al, 2018;Al Ahmad et al, 2019;Aminbeidokhti et al, 2016). To better comprehend the association among transformational leadership, quality, innovation and competitive advantage, I attempted to investigate the direct and indirect relationships linking these variables considering that very few studies have attempted to investigate these associations.…”