The implementation of organic principles and values in the European Regulation for organic food

Padel, Susanne; Röcklinsberg, Helena; Schmid, Otto

doi:10.1016/j.foodpol.2009.03.008

Cited by 106 publications

(77 citation statements)

References 13 publications

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“…Nevertheless, it could be argued that (i) the new logo has not yet become well known among Greek consumers, since the complexity of the process consumers may follow to make a decision to purchase organic foods renders understanding their behaviour a thorny and difficult issue [98,99]; (ii) the attitudes, especially those of occasional consumers towards different organic food products, may vary [100]; (iii) when consumers trust a certification agent, the design of the logo may not play an important role in their choice; (iv) participants who stated they were willing to pay higher prices for the organic foods might have already been exposed to the new logo; and (v) consumers might be willing to pay higher prices for specific values of organic production such as sustainability, environmental friendliness, healthiness, food safety, high nutritional quality and taste, animal welfare, and particularly, the absence of GMOs. Emphasis on these values is likely to get across a clearer and more forceful message to concerned consumers of each of these organic values [69,71,81,101].…”

Section: Discussionmentioning

confidence: 99%

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

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Abstract:The "Euro-leaf" organic certification logo was adopted and made compulsory by the European Union (EU) a few years ago; the level of consumers' recognition of this logo has been explored. This paper provides important insights into the effectiveness of the logo in the Greek market. The "Euro-leaf" logo was compared with the two previous EU organic logos; i.e., the voluntary "Organic Farming" and the withdrawn "Bio". In total, 472 face-to-face interviews were conducted using actual presentations of five officially certified food products. The aim of this research was to investigate the consumers' willingness-to-buy (WTB), willingness-to-pay (WTP), and their preference towards each of the three logos used for the certification of organic products. Our analysis concludes that for the time being the new logo has failed to develop into a powerful instrument for affecting consumers' WTB and WTP. Furthermore, it was found to have been the least influential factor that determined their preferences. Design changes and improvements might be necessary in order to better communicate the organic food message.

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Section: Discussionmentioning

confidence: 99%

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

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“…On the other hand, employing more farm workers generates significantly higher costs (7-13%) [22,53] and hence reduces farm profit, potentially leading to an undesirable change in direction of the reinforcing spiral (R3, Figure 5). Moreover, since current organic standards do not cover social values [61], this cost pressure might force farmers into unfair labor practices and thus to violating the fairness principle.…”

Section: The Way Forwardmentioning

confidence: 99%

“…How well organic farming performs in terms of sustainability metrics depends to a great extent on how well and how broadly organic principles and values are incorporated in practice [61,62]. This is particularly important in the context of a globalizing market (see Section 3.2) [16].…”

Section: Eroding Goals: Escaping From Conventionalization Of Organic mentioning

confidence: 99%

Development of Organic Farming in Europe at the Crossroads: Looking for the Way Forward through System Archetypes Lenses

et al. 2017

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Abstract:Over the last several decades, policymakers and stakeholders in the European Union (EU) have put considerable effort into increasing the adoption of organic farming, with the overall objective of its sustainable development. However, the growth of the organic sector has come with many challenges that jeopardize its sustainability. The question then is how to move organic farming in Europe forward and at the same time capitalize on its potential contribution to sustainability? Organic farming in the EU is a highly complex and dynamic food system and as such this question cannot be answered in isolation using a one-dimensional mind-set and tools of the past. In this paper, we use three system archetypes-Limits to Growth, Shifting the Burden and Eroding Goals-to sharpen our ability: (1) to analyze and anticipate difficulties in the development of organic farming in the EU under the current policy measures; and (2) to find effective ways to address these difficulties. A system archetype consists of a generic system structure that leads to unintended behavior over time and effective strategies for changing the structure into one that generates desirable behavior. The analysis reveals that in order to move forward, policymakers and stakeholders should reemphasize fundamental solutions rather than quick fixes that often generate unintended consequences. Specifically, Limits to Growth shows us that the leverage for moving organic farming out of the niche does not necessarily lie in increasing subsidies that push engines of growth, but rather in anticipating and managing its limits arising from, for instance, market dynamics or intrinsic environmental motivation. In turn, Shifting the Burden brings to attention how easily and unnoticeably the EU's organic farming system can become dependent on third countries thereby undermining its own sustainability. Finally, Eroding Goals highlights that is it important to continuously improve regulatory standards based on an external frame of reference, as otherwise organic farming in the EU will continue on its trajectory towards conventionalization.

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“…Kahneman calls these systemsSystem 1 (the fast, automatic and largely unconscious system) and System 2 (the slower, more deliberate and reflective, conscious system). This could be the reason why many initiatives aimed at behavioral adaptation to climate change (and very expensive campaigns at that in terms of both time and money) have (Magnusson et al, 2001, Saba and Messina, 2003, Kihlberg and Risvik, 2007, the proportion of consumers purchasing organic food on a regular basis remains low, with market shares of organic products in European countries, varying from below one percent in some Southern, Central and Eastern European countries to over 5% (Sahota, 2009;Padel et al, 2009)' (Aertsens et al, , p. 1140. Similarly the Swedish researchers Roos and Tjarnemo (2011) wrote 'While a large proportion of the population has positive attitudes towards caring for the environment, these positive attitudes are not always translated into actual behaviour.…”

Section: Introductionmentioning

confidence: 99%

Consumption and climate change: Why we say one thing but do another in the face of our greatest threat

Beattie

McGuire

2016

Semiotica

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There is clear evidence that human beings have contributed to climate change through their patterns of consumption, and since we are part of the problem then we must be part of the solution. People say that they are prepared to adapt their behaviour to ameliorate the effects of climate change, but numerous studies have found that little behaviour change actually occurs. This experimental study investigates this issue, by focussing on explicit (self report) attitudes, and implicit (automatic) attitudes to various consumer brands with differing environmental consequences in a behavioural choice task. We found firstly, in line with previous research, that human beings have reflective attitudes and more unconscious and automatic attitudes that are 'dissociated'.In terms of consumer choice of brands, we found that consumers were particularly sensitive to both big brand information and value in their selection of products, particularly under time pressure. Organic/eco brands were,

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The implementation of organic principles and values in the European Regulation for organic food

Cited by 106 publications

References 13 publications

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

Development of Organic Farming in Europe at the Crossroads: Looking for the Way Forward through System Archetypes Lenses

Consumption and climate change: Why we say one thing but do another in the face of our greatest threat

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