“…Robertson's (2020a) recent suggestion that analysts should be open-minded, innovative, versatile, self-aware, reflective and strong communicators, all echoed in the reviewed literature, in addition to empathy (Macquet et al, 2015;McKenna et al, 2018), micro-political awareness (Booroff et al, 2016, Huggan et al, 2015 and knowing your place in the process. The latter traits on this list are critical to the ability to build rapport and foster quality relationships with stakeholders which was consistently identified as vital in delivering an applied PA service effectively (Francis et al, 2015;Nicholls et al, 2018b). This, however, does not seem to be a prominent feature of applied PA training.…”