The Implementation of Visual Communication Design Media after Conducting Service-Learning Program

Abstract

Visual communication design study mostly puts emphasis on the implementation of media such as print and digital media. The development of media is rapid; however, the use of media is still related to the current need. In a visual communication design class that implements a Service-Learning program, students are assigned to do a destination branding project which helps private owners and the local government in need to promote cultural, historical and other potential places. Students come up with various media, and based on agreement, some are donated to the client. After a year, a research was conducted to find out the implementation of visual communication design media. The research used a qualitative method through indepth interviews and field observations with related clients. There are internal and external aspects that influence the decision to implement visual communication design media. It turns out that certain media can help to boost the promotion and have social and economic influences. The research findings can give information on how visual communication design media can function effectively after conducting a Service-Learning program.

Elementary Design: A form of Creative Thinking Implementation to Develop Student Creativity

“…Visual communication designers are required to be creative in the midst of the times. Especially with the development of a variety of media that can be used as a visual communication medium today [21]. Thus in the realm of visual communication design education, student creativity is triggered through learning materials.…”

Kolaborasi dalam Ruang Multi Disiplin Ilmu melalui Service-Learning di Era Pandemi

“…Pembelajaran kelas adalah di mana siswa harus menghadiri kuliah di kelas dan belajar studio berarti siswa memiliki proses diskusi dengan asisten dosen (asdos) atau tutor mereka selama sekitar enam jam dalam seminggu di sebuah studio. Di dalam studio, pengetahuan mahasiswa dan aspek desain perkembangannya dikembangkan dengan melakukan beberapa pelatihan dan interaksi antara mahasiswa, asdos dan dosen (Istanto, 2001:5;Natadjaja, 2013). Ketua program studi DKV memberikan tanggung jawab untuk penataan kelas dan studio pembelajaran kepada kepala studio DKV.…”

“…Sebagai tempat untuk melakukan berbagai macam kegiatan, studio menjadi tempat bagi para siswa untuk belajar dan berlatih visualisasi dan representasi serta untuk mempelajari materi baru dan cara berpikir seorang desainer. Proses ini akan melibatkan hubungan yang intensif antara dosen, asdos dan mahasiswa itu sendiri (Istanto 2002, 5;Natadjaja, 2013). Adapun mata kuliah wajib dengan jumlah mahasiswa besar yang mengimplementasikan S-L adalah DKV 3, Tipografi, Sejarah dan Budaya Indonesia, DKV 4 dan Media Komunikasi Visual.…”

The Implementation of Service-learning in Typography Class to Design the Cover of Street Vendor Stalls in Surabaya, Indonesia.

“…One way to distinguish it is by identifying the beneficiaries of the S-L implementation since that is the most important part of S-L [6]. Similar research with identical scope includes those by Natadjaja, as covered by the International Journal of Visual Design regarding the Implementation of Visual Communication Design Media After Conducting Service-Learning Program regarding the impact of S-L implementation on Visual Communication Design 3 study at Visual Communication Design Department of Petra Christian University [7]. The similarities are apparent in the fact that this method was carried out after the formal college sessions were completed.…”