“…Indeed, empirical research supports this suggestion, demonstrating that achieving cooperative consensus and internalizing corresponding cooperative norms are essential for making decisions that maximize collective (rather than individual) benefit (Kerr et al, 1997;. The relevance of group norms for motivating sustainable resource use has also been demonstrated in field contexts related to over-consumption of environmental resources (Goldstein, Cialdini, & Griskevicius, 2008;Schultz et al, 2007), including agricultural practice (Fielding et al, 2008), and its adaptation to climate change in non-Western contexts (Tozier de la Poterie, Burchfield, & Carrico, 2018;Truelove et al, 2015).…”