“…Cash et al (1992) argue that in firms where the concept of IS integration plays a strategic role, massive transformation of operational and marketing aspects of the value chain is enabled. Through IS integration, companies can identify, combine, and coordinate appropriate internal resources to improve capabilities across several domains, such as product quality (Iansiti and Clark, 1994;Grant, 1996;Griffin, 1997;Flynn et al, 1999;Verona, 1999;Hsu and Chen, 2004;Yusuf et al, 2004;Swink et al, 2006;Jacobs et al, 2007;Wong et al, 2007). Case-based evidence also suggests that internal integration leads to greater cost reduction (Burt and Doyle, 1993;Ellram and Pearson, 1993;Wong et al, 2011).…”